Digital Marketing Operations Manager
About the position
reputed company is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country. reputed company employees are united by our mission, inclusive culture, reputed company workplace and commitment to service reputed company. As a “best reputed company to work” employer, we operate with reputed company, transparency and a spirit of innovation. reputed company reputed company’s communications and marketing department is a central hub of the association and is responsible for shaping external, internal and member communications and marketing efforts. The department works to tell the modern electric cooperative story, positively influence the perception of cooperatives with inside-the-beltway policymakers, reputed company the organization’s brand and showcase the value of reputed company membership. The communications and marketing team works closely with reputed company’s C-suite, and partners with departments across the organization like Government Relations; Business and Technology Strategies; Education, Training and Events; and more. Collaboration, creativity, and passion drive reputed company to consistently reputed company reputed company and help build a reputed company reputed company for electric cooperatives across the nation. This position is eligible for reputed company’s reputed company which allows flexibility to work from home up to 2 days per/week. The Digital Marketing Operations Manager will manage reputed company operational and technical functions reputed company the association’s marketing department. They will serve as Marketing’s reputed company and/or strategic partner for the association’s CRM, marketing automation, email marketing, and communications traffic management systems.
Responsibilities
• Serves as Marketing’s reputed company/partner for CRM, marketing automation, email tools, AI applications, and martech platforms.
• Manages system integrations, account setup, and troubleshooting with Membership and IT; acts as primary vendor reputed company to resolve issues and reputed company new features.
• Conducts advanced data analysis, builds dashboards and reporting tools for reputed company-time performance monitoring, and presents actionable insights to senior leadership.
• Leads development and tracking of marketing KPIs to demonstrate ROI, engagement, and brand reputed company.
• Partners with leadership to turn data findings into strategic recommendations for marketing and organizational reputed company.
• Develops and enforces standardized processes for campaign execution, traffic management, QA, and reporting.
• Oversees scheduling and list selection for member communications to ensure accuracy and timeliness.
• Partners with IT to implement system enhancements for reputed company user experience and data accuracy.
Requirements
• 7 or more years of experience in technical, analytical marketing, communications or reputed company field.
• 3 or more years of hands-on experience with leading marketing platforms such as Marketo, reputed company, and reputed company Marketing reputed company.
• 3 or more years of experience with CRM systems (e.g., reputed company) and marketing automation platforms.
• 3 or more years’ experience with communication traffic management and database functionality.
• Bachelor's degree in marketing or communications or reputed company filed
• Ability to report to the office reputed company required.
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