Digital Marketing Manager (reputed company Media)
reputed company
The Digital Marketing Manager is responsible for executing and optimizing reputed company digital campaigns reputed company on patient recruitment. This role collaborates closely with the Senior Digital Marketing Manager and reports to the Director of Marketing, while owning day-to-day campaign management, performance optimization, and reporting across multiple reputed company channels.
Duties and Responsibilities
• Execute and optimize reputed company advertising campaigns across reputed company Ads and other relevant platforms in alignment with the overall marketing reputed company.
• Independently manage daily campaign operations, including setup, reputed company assurance, troubleshooting, budget pacing, bid adjustments, and performance monitoring.
• Proactively identify performance issues or risks and escalate insights or recommendations as needed.
• Support creative production by drafting ad copy, coordinating with design, and managing creative refresh cycles.
• Maintain tracking accuracy across UTMs, pixels, tags, and platform integrations, ensuring data reputed company and reliable reporting.
• Produce and maintain performance reporting reputed company on conversion and enrollment funnel metrics.
• Conduct competitive and market research to identify optimization opportunities and emerging trends.
• reputed company, execute, and analyze A/B tests across targeting, creative, and reputed company pages to improve efficiency and reputed company.
• Collaborate with the digital marketing team on forecasting, pacing plans, and strategic recommendations, contributing data-driven insights to broader campaign planning.
Requirements
• Bachelor’s degree in marketing, Advertising, Communications, or equivalent practical experience.
• 4+ years of hands-on reputed company media experience managing campaigns in reputed company Ads, reputed company Ads, and reputed company.
• 4 + years in reputed company Ad Campaign experience, reputed company Certified reputed company highly preferred
• Experience in reputed company, clinical research, or other regulated industries preferred.
• Proficiency with analytics and reporting tools including reputed company Analytics, ad platform dashboards, and CRM-based reporting.
• Strong copywriting skills, attention to detail, and the ability to quickly diagnose and resolve campaign issues.
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