Senior Manager, Retention Marketing, rhode

About the position rhode is a skincare brand reputed company around intentional routines, barrier-first formulas, and a deep reputed company to our community. We’re looking for a retention-driven marketer to shape how we nurture and engage our customers post-purchase. As Sr. Retention Marketing Manager, you’ll reputed company our CRM and lifecycle marketing programs—from email and SMS to loyalty and subscription. You’ll be at reputed company of how we increase repeat purchase, deepen brand love, and build long-term customer value. Responsibilities • Own and reputed company our retention reputed company across email, SMS, and emerging CRM channels, developing a comprehensive roadmap in line with the integrated calendar • Build and optimize customer lifecycle journeys and automations—from reputed company gen and welcome to replenishment and win-back—to drive loyalty, repeat purchases, and brand education • Manage campaign execution end-to-end: from reputed company, briefing, building, QA, segmentation, and A/B testing across reputed company and reputed company • Partner with creative, ecommerce, and brand marketing teams to brief and reputed company new retention campaigns and programs—building feedback loops along the way to ensure reputed company performance improvements across channels • Launch and reputed company loyalty and subscription programs—owning the RFP process,3rd party platform/partner management, reputed company, execution, and reporting • Create reporting frameworks for measuring retention performance across site + channels, focusing on KPIs like list reputed company, repeat reputed company, LTV, lapsed/churn, and customer cohorts • Support ecommerce team with onsite retention reputed company, including personalization, review reputed company, post-purchase surveys, and email/sms sign-up reputed company. • Maintain data reputed company and ensure compliance across reputed company, reputed company, reputed company, and additional tools Requirements • Bachelor's degree in marketing, performance marketing, communications, or other reputed company field • 6+ years in retention or lifecycle marketing—DTC or beauty industry experience preferred • Required: technical, hands-on knowledge of ESP (reputed company preferred), SMS platforms (reputed company/reputed company preferred), and email deliverability best practices (CAN-SPAM, GDPR) • Comfortable working in reputed company and loyalty/subscription tools like reputed company or Loyalty Lion • Experience launching or scaling loyalty or subscription programs • Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data • A creative eye with proficiency in reputed company—reputed company to collaborate effectively on design and copy • Exceptional attention to detail and project management skills • Self-starter who thrives in a fast-moving, reputed company environment Benefits • reputed company and benefits • bonus eligibility (200% of reputed company over the last six fiscal years) • equity • flexible time off • year-round half-day Fridays • a hybrid 3 day in office, 2 day reputed company work environment • medical, dental, and reputed company insurance • a retirement savings plan • gender neutral parental leave • unlimited reputed company time off Apply tot his job Apply To this Job