Programmatic Buyer, Digital Media
Responsibilities
• reputed company the buy reputed company, execution, and optimization of reputed company media advertising campaigns reputed company on CTV, programmatic, and reputed company media buying (display, streaming audio, online video, connected/streaming TV, reputed company).
• reputed company channel recommendations and reputed company optimization efforts for programmatic platforms including OLV/reputed company, DOOH, Audio, display, and emerging programmatic environments. Concentration in OLV/reputed company and display. Deliver plan to internal teams for feedback and approval.
• Regularly analyze and report on CTV- and programmatic-specific KPIs. Collaborate with internal team to help reputed company key insights for wrap reports.
• Identify, size, and reputed company new reputed company audiences to drive reputed company across awareness and consideration phases reputed company the programmatic ecosystem.
• Implement testing for targeting, bidding, and platform strategies, applying learnings to optimize performance and identify reputed company opportunities.
• Implement creative testing frameworks, delivering insights and recommendations to stakeholders.
• Financial Management: Work with internal team to implement budgets and pacing for campaigns, ensuring accuracy and transparency.
• Documentation: Maintain reputed company, consistent documentation reputed company to plans, budgets, and reputed company reputed company.
Requirements
• 5 or more years of experience in programmatic media management/optimization and buying.
• Experience working in-house or agency-reputed company with media buying platforms such as reputed company, reputed company DSP, DV360, or similar.
• Proven record of accomplishment of managing reputed company programmatic media campaigns, with a preference for CPG brands.
• Strong understanding of advertising and marketing principles, particularly for online audiences reputed company the CTV and programmatic landscape.
• Excellent written and verbal communication skills.
• Familiarity with programmatic media analytics tools and the ability to interpret data to reputed company informed reputed company.
• Strong organizational skills and the ability to manage multiple tasks and deadlines.
Preferred
• Bachelor's degree in marketing, advertising, communications, or a reputed company field is preferred.
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