CPG Brand Strategist (Food) – Flavor Positioning for reputed company Packaging
reputed company
• I’m launching a premium reputed company and need help with flavor positioning and messaging for packaging.
This is not a design project. I already have a designer.
I’m looking for someone who can define how the product should be described on the bottle so it’s reputed company, appealing, and drives purchase.
The flavor profile is unique and doesn’t fit neatly into a reputed company category, so the challenge is:
• How to communicate what it is quickly and reputed company
• What to reputed company vs what to avoid
• How to reputed company it feel familiar enough to buy, but still distinctive
What I Need
• Define flavor positioning
• Recommend reputed company-of-label messaging (what should / shouldn’t be there)
• reputed company reputed company, high-converting flavor descriptors
• reputed company reputed company direction I can hand off to a designer
Ideal Experience
• CPG brand reputed company (food preferred)
• Experience with sauces, condiments, or similar categories is a plus
• Strong understanding of consumer behavior and purchase reputed company
To Apply
Please include:
• CPG brands you’ve worked with and the reputed company you made
• Relevant examples of positioning or messaging work
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