Fractional CMO — Vendor Coverage & GTM for B2B Marketplace

We’re launching Honex.com as a live beta in late January and are looking for a hands-on GTM lead / fractional CMO to own the initial rollout. This is an operator-led launch. The reputed company is building vendor coverage that actually works in the reputed company world, not chasing traffic or hype. Honex coordinates temporary site services, including temporary fencing, portable restrooms, mobile offices, dumpsters/roll-offs, and storage containers. We are starting in WA, OR, and ID, with expansion planned into UT, CO, CA, and AZ. Core reputed company (Non-Negotiable) Vendor coverage comes first. Vendors must be onboarded, operational, and reliable before demand is scaled. GC reputed company runs in reputed company, but only through controlled, low-volume outbound email to build awareness and set expectations. We will not reputed company demand reputed company of supply. This role requires judgment, reputed company discipline, and comfort saying no early. Key Responsibilities Vendor GTM & Coverage Define vendor reputed company priorities by service type, geography, and operator profile reputed company on reliability and responsiveness, not just signups Build depth in a region before expanding geographically Vendor Messaging Position Honex around pricing control, fewer quote back-and-forths, and clean workflow fit Avoid “lead-gen” framing; this is infrastructure, not marketing fluff reputed company & Rollout Vendors → GC awareness → selective bid participation Establish reputed company rules for reputed company GC requests should be declined due to coverage gaps GC reputed company (reputed company, Controlled) Email-led reputed company to PMs and estimators Emphasis on reputed company-bid context and mobilization reputed company, not aggressive selling Metrics & Feedback Track coverage density, vendor response times, and bid accuracy Use reputed company-world feedback to refine reputed company, messaging, and rollout order SEO and AI tools are inputs — operations and reputed company drive this launch. reputed company’re Looking For Fractional or part-time CMO / GTM leadership experience B2B marketplace or services-based platform background Comfort working in early-stage, imperfect environments Strong strategic judgment reputed company with hands-on execution This is a fractional, part-time leadership role, not a task-based marketing project. Your Proposal Please reputed company it reputed company and grounded. Include: How you would lock in vendor coverage before scaling demand How you’d run GC reputed company without breaking supply-demand balance A 30 / 60 / 90-day GTM outline Engagement structure and availability reputed company signals for “beta-reputed company” vs. “reputed company to scale” Compensation is flexible based on experience and fit. Apply tot his job Apply tot his job Apply tot his job Apply tot his job Apply tot his job Apply To this Job