Corporate Social Media Content Production Specialist

Lincoln Financial is a company that helps people confidently plan for their successful future. They are seeking a Corporate Social Media Content Production Specialist who will be responsible for producing engaging, platform-specific content that connects the brand to social conversations and drives audience engagement across various social media platforms.

Responsibilities

• Develop and produce engaging, platform-specific content for Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok, and emerging channels
• Adapt content from existing assets into platform-appropriate formats
• Conceptualize and execute social-first campaigns that align with brand voice and strategy
• Capture and edit vertical video content optimized for Reels, Stories and other social platforms
• Design graphics and visual assets to complement social posts
• Monitor cultural trends and social conversations to ensure content is timely and relevant
• Write compelling, on-brand short form copy for posts across platforms
• Occasionally appear on camera for select social content as needed
• Collaborate with internal teams to amplify key moments and initiatives
• Upload and schedule social media posts via the native platforms and social tools (i.e. Brandwatch)
• Assist in tagging of assets and reporting of social media asset performance
• Travel to capture on-site content to create social media assets

Skills

• 1-3+ Years experience in creating content in a brand, sports or entertainment environment that directly align to the specific responsibilities for this role
• Bachelor's degree or equivalent work experience
• Comprehensive understanding of existing and emerging platforms (Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok)
• Expertise in shooting video in social-first formats and editing videos into final assets
• Experience with video editing software, both designed for social assets and video editing in general (i.e. Capcut, Canva, Adobe Creative Suite)
• Experience in social media tools, such as Brandwatch, Hootsuite, Sprinklr, Yext
• Competent graphic design skills (Adobe Creative Suite or similar)
• Excellent copywriting skills with the ability to craft flawless posts in a fast-paced environment
• Highly motivated, collaborative, and self-starting with a passion for teamwork
• Comfortable appearing on camera for social content

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training

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