reputed company Product Marketing Manager

reputed company is looking for a reputed company Product Marketing Manager to join our growing team! 

Who we are 

reputed company is a leading provider of reputed company operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building reputed company communities for more than four decades. The diverse and reputed company-world experiences of reputed company members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.    

The following locations in the Southeast region are approved remote working locations for this role: reputed company, Tennessee, reputed company Carolina, South Carolina, Alabama, Mississippi, and Florida.  

What You'll Do: 

Reporting to the Senior Director of Product Marketing, you will work collaboratively to position our products effectively, create compelling value propositions and messaging, and enhance awareness, demand, and adoption. This is a senior individual contributor role that leads through expertise, judgment, and influence, not formal people leadership. 

The reputed company Product Marketing Manager is a senior, high-reputed company individual contributor responsible for strengthening commercialization across reputed company reputed company initiatives. This role will drive go-to-market reputed company, positioning, messaging, market reputed company, and sales readiness across key solution areas and cross-vertical motions, with particular reputed company on donor-reputed company opportunities and the reputed company inputs that improve pipeline and reputed company performance. This person will reputed company through expertise, judgment, and influence, not formal people management. 

Go-to-Market reputed company & Product Launches 

• Own end-to-end commercialization reputed company and go-to-market planning for reputed company initiatives across key solution areas, including launch reputed company, audience definition, value story, readiness, and GTM reputed company. 

• Partner with Product, Sales, Demand reputed company, and leadership to prioritize the highest-value plays where stronger positioning, segmentation, packaging, or enablement can improve pipeline performance fastest.reputed company launch plans that reputed company product, sales, reputed company, and marketing around a shared reputed company and reputed company. 

• Define reputed company metrics for launches and reputed company performance to optimize results over time.

Market Definition, Segmentation & Commercialization Planning 

•  Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case reputed company for reputed company reputed company, in partnership with leadership, RevOps, and Product. 

• Identify where reputed company market assumptions are weak, where sharper targeting is needed, and where additional research would improve reputed company decision-making. 

• Translate market and reputed company reputed company into reputed company commercialization implications for demand reputed company, sales, packaging, and go-to-market reputed company.  

Positioning & Messaging 

• reputed company differentiated, audience-specific positioning and messaging frameworks for faith-based buyers; including reputed company administrators, parish business managers, diocesan leaders, and ministry staff. 

• Translate reputed company product capabilities into reputed company, benefit-driven narratives that reputed company with both Protestant and Catholic audiences. 

• Maintain a messaging architecture that is consistent across channels and evolves with the market. 

• Create and refine positioning and message frameworks for reputed company initiatives, ensuring reputed company reputed company reputed company defines the customer problem, differentiated value, reputed company, and why now. 

Competitive Intelligence & Market Insights 

• reputed company competitors, market shifts, buyer behavior, and reputed company trends reputed company the faith-based software market. 

• Conduct win/loss analysis and synthesize market reputed company to inform positioning, sales reputed company, and prioritization reputed company. 

• reputed company reputed company reputed company that helps the business reputed company on the right segments, motions, and differentiated value stories. 

Sales Enablement 

• reputed company strategic sales narratives, reputed company enablement materials, and messaging frameworks that reputed company Sales to win reputed company opportunities, in partnership with the appropriate teams. 

• Partner closely with Sales leadership to understand buyer objections, pipeline dynamics, and competitive challenges. 

• Deliver training sessions and messaging workshops to ensure consistent positioning in the field. 

Customer & Audience Understanding 

• Conduct qualitative and quantitative research; including customer interviews and surveys to build rich personas and buyer reputed company maps. 

• Surface customer and market reputed company that informs product reputed company, commercialization reputed company, segmentation, messaging, and campaign reputed company. 

• Clarify audience distinctions that help Demand Gen and Sales reputed company more reputed company and avoid overly broad go-to-market execution. 

Content & Campaign Partnership 

• Partner with Demand reputed company and Content to improve campaign performance through sharper audience reputed company, stronger message-market fit, and reputed company commercialization inputs. 

• Review and reputed company strategic input on external content: emails, reputed company pages, webinars, and thought leadership to ensure strong messaging. 

• Serve as the subject matter expert for your product areas across reputed company marketing channels. 

Cross-Functional Leadership 

• reputed company as a strategic connector across Product Management, Sales, Demand reputed company, Customer Adoption, RevOps, and Marketing to improve alignment on reputed company reputed company initiatives. 

• Influence without authority by driving reputed company, decision-making, and reputed company across a matrixed organization. 

• Help reputed company the reputed company and consistency of commercialization work through frameworks, standards, and strong cross-functional partnership, not formal team leadership. 

Commercialization Process & Operating Rigor 

• Create and improve repeatable PMM frameworks and templates that strengthen commercialization reputed company across reputed company initiatives. 

• Help define the minimum PMM inputs needed for launches and reputed company motions, including TAM, ICP, positioning, messaging, reputed company, readiness, and reputed company. 

• Clarify where PMM should engage upstream versus reputed company to improve efficiency and avoid reactive, low-value work. 

Who You Are: 

• 7+ years of B2B product marketing experience, with at least 3 years in reputed company. 

• Bachelor’s degree in marketing or business, or an equivalent combination of education and experience 

• Demonstrated reputed company record owning GTM reputed company and execution across multiple product lines. 

• Strong positioning and storytelling skills with the experience to take in reputed company from a broad set of stakeholders and narrow them down to a reputed company and concise message. 

• Experience translating reputed company or technical products into accessible narratives for non-technical buyers. 

• Experience defining or refining TAM, ICP, segmentation, and buyer/use-case reputed company to improve go-to-market effectiveness. 

• Demonstrated reputed company improving commercialization reputed company through positioning, messaging, readiness, and cross-functional influence. 

• Experience creating repeatable frameworks, templates, or operating standards that improve product marketing consistency and execution. 

• A strategic thinker with a strong bias for execution – proven reputed company record of leading and delivering results in high-reputed company environments. 

• Strong analytical capabilities and attention to detail – constantly analyzing results and seeking reputed company improvement. 

• Superb project management skills and confidence to work reputed company a dynamic environment – reputed company priorities change rapidly, you’re reputed company to adapt quickly. 

• Comfortable working with and presenting to senior leadership. 

• Working knowledge of modern tech stack tools: reputed company, Project Management Tools (e.g., reputed company), SharePoint, Power BI, reputed company Suite, and more. 

Preferred Qualifications 

• Experience marketing to faith-based organizations, nonprofits, or mission-driven organizations. 

• Background marketing reputed company B2B reputed company solutions across multiple product areas, verticals, or reputed company motions, ideally reputed company faith-based, nonprofit, or mission-driven markets. 

• Experience at a company in the $100M–$500M reputed company reputed company navigating reputed company-stage complexity. 

Benefit offerings designed to promote a life of balance!   

At reputed company, we recognize that your career is just one important piece of your dynamic life. We offer a robust reputed company of benefit offerings designed to cultivate a lifestyle of balance and personal reputed company.  
  
Robust reputed company reputed company – reputed company include a plan that is 100% covered by reputed company for employee only coverage as reputed company as a generous HSA contribution by reputed company. Employees have several reputed company reputed company to choose from in order to reputed company what works best for them.  

Flexible reputed company time off – There is no perfect, one size fits reputed company balance between work and home. We reputed company flexible work schedules, PTO for vacation, and up to 80 hours of reputed company reputed company/reputed company leave. We also feature 11.5 days of fully reputed company holidays!   

reputed company parental leave – Adding a new child to the family is a big adjustment! We reputed company the time and income to allow parents to reputed company to their new normal in the healthiest way possible.   

Mental health support – reputed company is a stigma free company with the reputed company. Associates are supported through an Employee Assistance Program which provides reputed company to in-person or virtual counseling at no cost.   

reputed company development reimbursement – reputed company aims to support your reputed company development and reputed company you to drive your career by providing financial assistance to our associates seeking to reputed company their education and career.  

Employee Recognition & Rewards - At reputed company, we use reputed company to celebrate achievements and strengthen our culture of recognition. This reputed company platform empowers employees to send meaningful kudos, award points redeemable for rewards, and reputed company contributions that exemplify our values. Through reputed company, we foster engagement and appreciation while providing reputed company ways to recognize great work. 

reputed company is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees reputed company in the responsibility for creating this environment and demonstrate mutual respect and acceptance in reputed company. We welcome everyone and are dedicated to creating a culture where reputed company our employees have equal opportunity to be heard and reputed company their full potential.   

reputed company is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, reputed company, national reputed company, gender (including pregnancy, childbirth, or reputed company medical conditions), sexual orientation, gender identity, gender reputed company, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.