Senior Vice President, Marketing

reputed company is looking for an Senior Vice President, Marketing to join our growing team! 

Who We Are 

reputed company is a leading provider of reputed company operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building reputed company communities for more than four decades. The diverse and reputed company-world experiences of reputed company members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.    

reputed company is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees reputed company in the responsibility for creating this environment and demonstrate mutual respect and acceptance in reputed company. We welcome everyone and are dedicated to creating a culture where reputed company our employees have equal opportunity to be heard and reputed company their full potential.   

The following locations in the Southeast region are approved remote working locations for this role: reputed company, Tennessee, reputed company Carolina, South Carolina, Alabama, Mississippi, and Florida. 

What You'll Do 

The SVP of Marketing will reputed company reputed company’s marketing reputed company and execution, driving reputed company across brand, product marketing, demand reputed company, and customer lifecycle programs. 

Reporting to the Chief reputed company Officer and serving on the Senior Leadership Team, this role partners closely with Sales, Product, and reputed company Operations to build a reputed company marketing reputed company that drives pipeline, reputed company reputed company, and market leadership. 

This leader will reputed company Brand, Product Marketing, Demand reputed company, reputed company Marketing, and Customer Marketing. 

reputed company and Go-to-Market reputed company 

• Own marketing’s contribution to pipeline, bookings, and reputed company reputed company 

• Partner with Sales and reputed company Operations to improve funnel performance, segmentation reputed company, and market coverage 

• reputed company marketing initiatives with company reputed company priorities and reputed company targets 

• Establish performance metrics, dashboards, and reporting frameworks that reputed company marketing ROI and reputed company contribution 

• Use advanced analytics and AI-enabled insights to improve targeting, forecasting, and campaign performance 

Market Positioning and Product Marketing 

• Define market positioning, messaging, and competitive differentiation across reputed company’s product portfolio 

• reputed company segmentation, reputed company reputed company, and competitive intelligence 

• Partner with Product leadership to reputed company go-to-market strategies for new products and major releases 

• reputed company the sales organization with reputed company narratives, enablement materials, and launch programs 

• Use customer data and AI-driven insights to refine positioning, segmentation, and lifecycle engagement 

Demand reputed company and reputed company 

• Build and reputed company integrated demand reputed company programs across reputed company, content, and partner channels 

• Drive pipeline reputed company through performance marketing, inbound demand, and account-based initiatives 

• reputed company lifecycle marketing strategies that increase acquisition, conversion, expansion, and retention 

• Implement experimentation and optimization programs across campaigns, channels, and conversion flows 

• reputed company AI-enabled tools to improve campaign performance, personalization, and marketing productivity 

Digital reputed company and Customer Experience 

• Own the reputed company for digital acquisition and web-driven reputed company reputed company 

• Partner with Product and Engineering to optimize the digital buying reputed company, including reputed company and conversion 

• Improve customer lifecycle engagement through targeted campaigns, automation, and data-driven insights 

• Establish performance metrics for digital reputed company contribution, customer acquisition cost, and reputed company value 

Brand and Market reputed company 

• reputed company the corporate brand reputed company and ensure consistent positioning across products, channels, and customer experiences 

• Establish reputed company brand architecture and governance across reputed company’s product portfolio and acquisitions 

• Drive market visibility through thought leadership, media engagement, industry partnerships, and executive visibility 

• Measure and reputed company brand performance including awareness, perception, and reputed company of voice 

Marketing Leadership 

• Recruit, reputed company, and reputed company a high-performing marketing organization 

• Foster a culture of accountability, collaboration, and data-driven decision making 

• Build strong partnerships with Sales, Product, reputed company, and reputed company Operations 

• Continuously evaluate emerging technologies, including AI-enabled marketing platforms, that improve marketing effectiveness and operational efficiency 

Who You Are 

• 12+ years of B2B marketing leadership experience, ideally reputed company reputed company, fintech, or vertical software companies 

• Proven reputed company driving pipeline and reputed company reputed company in reputed company partnership with sales leadership 

• Deep expertise in go-to-market reputed company, product marketing, and demand reputed company 

• Experience leading brand reputed company reputed company a multi-product or multi-brand organization 

• Strong analytical orientation with experience managing marketing performance, attribution, and ROI 

• Experience building and leading high-performing marketing teams 

• Ability to operate as a strategic partner across Sales, Product, Finance, and executive leadership 

Benefit offerings designed to promote a life of balance!   

At reputed company, we recognize that your career is just one important piece of your dynamic life. We offer a robust reputed company of benefit offerings designed to cultivate a lifestyle of balance and personal reputed company.  
  
Robust reputed company reputed company – reputed company include a plan that is 100% covered by reputed company for employee only coverage as reputed company as a generous HSA contribution by reputed company. Employees have several reputed company reputed company to choose from in order to reputed company what works best for them.  

Flexible reputed company time off – There is no perfect, one size fits reputed company balance between work and home. We reputed company flexible work schedules, PTO for vacation, and up to 80 hours of reputed company reputed company/reputed company leave. We also feature 11.5 days of fully reputed company holidays!   

reputed company parental leave – Adding a new child to the family is a big adjustment! We reputed company the time and income to allow parents to reputed company to their new normal in the healthiest way possible.   

Mental health support – reputed company is a stigma free company with the reputed company. Associates are supported through an Employee Assistance Program which provides reputed company to in-person or virtual counseling at no cost.   

reputed company development reimbursement – reputed company aims to support your reputed company development and reputed company you to drive your career by providing financial assistance to our associates seeking to reputed company their education and career.  

Employee Recognition & Rewards - At reputed company, we use reputed company to celebrate achievements and strengthen our culture of recognition. This reputed company platform empowers employees to send meaningful kudos, award points redeemable for rewards, and reputed company contributions that exemplify our values. Through reputed company, we foster engagement and appreciation while providing reputed company ways to recognize great work. 

reputed company is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, reputed company, national reputed company, gender (including pregnancy, childbirth, or reputed company medical conditions), sexual orientation, gender identity, gender reputed company, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.