Territory Sales Representative – Trex® Composite Fencing is responsible for driving market adoption and revenue growth of Trex Composite Fencing within an assigned territory. This role focuses on growing share from wood, vinyl, and competing composite fencing products by influencing contractor behavior, building strategic partnerships, and elevating Trex as the premium fencing solution of choice.
A core pillar of this role is to identify, recruit, and activate a committed network of residential fencing contractors who consistently present Trex Composite Fencing alongside wood and vinyl in every customer estimate—positioning Trex on value, performance, and longevity, not just price.
Our Ideal Partner — In One Sentence
A residential fencing contractor who confidently introduces Trex® Composite Fencing as a premium option, educating homeowners on value, performance, and longevity — even when price is not the initial driver.
Key Responsibilities:
Market & Share Growth
Grow Trex Composite Fencing sales by converting share from wood, vinyl, and competitive composite products
Develop deep understanding of local market dynamics, competitor offerings, and pricing structures
Influence product selection at the contractor and homeowner level through education and value-based selling
Track and grow composite penetration within targeted accounts and territories
Contractor Recruitment & Activation
Identify high-potential residential fencing contractors within the assigned territory
Recruit, onboard, and activate contractors into a strategic partnership with FSG and Trex
Drive consistent quoting behavior where Trex Composite Fencing is included on every applicable project estimate
Establish Trex as the contractor’s trusted premium fencing solution, not an occasional upgrade
Contractor Enablement & Training
Support in-field training, product demos, lunch-and-learns, and jobsite visits (support of Trex Product Sales Specialist)
Educate contractors on Trex product features, performance benefits, installation best practices, and homeowner value propositions
Support contractors with quoting tools, samples, and sales enablement materials
Coach contractors on how to present Trex confidently—even when homeowners initially focus on wood or vinyl pricing
Relationship & Channel Management
Build strong working relationships with contractors, dealers, and internal partners
Collaborate closely with Inside Sales, Customer Service, and Operations to ensure excellent contractor experience
Act as the voice of the market by providing feedback on product performance, objections, and competitive threats
Sales Execution & Reporting
Execute territory plans aligned to growth targets, contractor activation goals, and composite share objectives