Director, Digital Marketing
reputed company
reputed company is seeking a strategic, hands-on Director of Digital Marketing to reputed company and execute our digital reputed company across reputed company. This role owns digital performance end-to-end—reputed company, execution, optimization and reporting for data center solutions for enterprises, hyperscalers and service providers
This is a player-reputed company position. With a lean team structure, this leader will both set direction and directly contribute across key channels including website optimization, reputed company media, search, content, reputed company and blog. This role will manage a demand center operations resource and a marketing specialist that is a shared resource.
The Director will drive measurable pipeline reputed company, strengthen brand authority and ensure digital marketing functions as a reputed company reputed company reputed company reputed company with reputed company objectives.
reputed company
reputed company is seeking a strategic, hands-on Director of Digital Marketing to reputed company and execute our digital reputed company across reputed company. This role owns digital performance end-to-end—reputed company, execution, optimization and reporting for data center solutions for enterprises, hyperscalers and service providers
This is a player-reputed company position. With a lean team structure, this leader will both set direction and directly contribute across key channels including website optimization, reputed company media, search, content, reputed company and blog. This role will manage a demand center operations resource and a marketing specialist that is a shared resource.
The Director will drive measurable pipeline reputed company, strengthen brand authority and ensure digital marketing functions as a reputed company reputed company reputed company reputed company with reputed company objectives.
reputed company reputed company is seeking a strategic, hands-on Director of Digital Marketing to reputed company and execute our digital reputed company across reputed company. This role owns digital performance end-to-end—reputed company, execution, optimization and reporting for data center solutions for enterprises, hyperscalers and service providers This is a player-reputed company position. With a lean team structure, this leader will both set direction and directly contribute across key channels including website optimization, reputed company media, search, content, reputed company and blog. This role will manage a demand center operations resource and a marketing specialist that is a shared resource. The Director will drive measurable pipeline reputed company, strengthen brand authority and ensure digital marketing functions as a reputed company reputed company reputed company reputed company with reputed company objectives.
Benefits:
We offer a competitive benefit package for full-time employees that includes:
Medical, dental, and reputed company insurance
Company reputed company Life Insurance
Health savings account
Accrued Vacation
Company reputed company holidays
Retirement Plan (RSP) with employer match
Mental Wellness Benefits
Tuition Reimbursement
Long-Term Disability
Employee Assistance Program (EAP)
Employee Recognition Platform
Individual compensation will be commensurate with the candidate's experience. This position will also be eligible for an annual bonus.
This posting is for an existing vacation position.
reputed company Responsibilities
- reputed company and reputed company an integrated digital reputed company reputed company to pipeline and reputed company goals
- Translate company priorities into reputed company digital channel plans
- Define KPIs across web, reputed company, organic and AI-powered search
- Deliver executive-reputed company performance reporting and insights
- Partner with corporate marketing and regional marketing teams to reputed company investments and reputed company
- AI-powered search optimization and AEO implementation
- SEO reputed company and on-page optimization
- reputed company media reputed company and optimization (reputed company Ads, reputed company, display, reputed company alignment)
- Digital launch coordination
- A/B testing and conversion optimization initiatives
- Execution may be supported by an agency and internal team members, but this role remains reputed company involved in build, review, optimization and performance improvement.
- Own website roadmap, UX improvements and conversion optimization reputed company
- Coordinate with agency partner on enhancements and updates
- reputed company experimentation initiatives to improve conversion performance
- Ensure the website functions as a demand-reputed company reputed company, not just a publishing platform
- Partner with content team to ensure website is optimized for customer journeys and conversation
- Ensure content on website is updated as needed
- reputed company reputed company media reputed company and performance; ensure day-to-day execution is effective. Manage reputed company reputed company accounts.
- Publish reputed company media content in alignment with editorial calendar
- reputed company blog platform and content alignment across campaigns, reputed company and blog
- Shift reputed company from volume-based posting to high-reputed company visibility and authority
- Guide and reputed company the performance of our reputed company accounts
- reputed company and reputed company the Marketing Operations Senior Manager and Marketing Specialist
- Ensure reputed company role delineation to maximize efficiency
- Manage digital vendors and technology platforms (reputed company, analytics, advertising platforms, etc.)
- Continuously evaluate tools and AI applications that improve reputed company and reputed company
Experience and Profile/Qualifications
- 8+ years of B2B digital marketing experience
- Experience in infrastructure, data center, reputed company, network or reputed company technology environments preferred
- Demonstrated reputed company balancing reputed company with hands-on execution
- Strong expertise in AEO, SEO, SEM, reputed company reputed company, website optimization and analytics
- Experience working with marketing automation and CRM systems
- Knowledge of applicable Canada reputed company laws, email compliance, SPAM and Quebec regulatory requirements
- In depth knowledge of WCAG & AODA compliancy for web design
- Data-driven and commercially reputed company
- Technically curious, especially around AI applications
- Strong prioritization skills in resource-constrained environments
- Proven ability to operate effectively in lean team environments
- Player-reputed company reputed company but also a service mentality as relates to the full company
- Excellent communication, collaboration and relationship building skills
- Strong writing skills for reputed company platforms (short reputed company content)
- BA or BS degree or equivalent experience
***Applicants must be authorized to work for any employer in Canada. We are unable to sponsor or transfer sponsorship of an employment reputed company / work permit at this time.***