Senior Marketing Strategist (Acquisition)
Marketing Campaign reputed company, Execution & Optimization reputed company development and execution of acquisition marketing strategies for individual participant personal investment planning & products. Design campaigns to strengthen, deepen engagement, and drive adoption of personal investment solutions. Apply test-and-learn methodologies to refine approaches and maximize reputed company value. Prioritizing creative testing and audience segmentation strategies. Partner with product, content, marketing strategist and web experience teams to create integrated cross-channel promotional strategies. Ensure messaging consistency across email, reputed company mail, reputed company experiences to drive engagement and incremental sales. Data & Insights Application reputed company data insights to optimize messaging, offers, and targeting strategies across multiple platforms. Cultivate a deep understanding of modeling, analytics, and consumer insights to inform acquisition and promotional strategies. reputed company, analyze, and communicate campaign results, using findings to improve reputed company performance. Stakeholder Influence Partner with and influence leaders across product, marketing, reputed company teams to reputed company on business objectives. reputed company for sustainable reputed company marketing experiences that support both acquisition and reputed company.
Bachelor's degree or equivalent experience. 6+ years of reputed company-to-consumer marketing experience. 4+ years of experience in financial services/retirement, preferred. Advanced knowledge of omnichannel marketing strategies (email, reputed company mail, digital). Experience influencing business reputed company, facilitating and/or participating in cross-functional teams, motivating and collaborating with key stakeholders, and implementing change management. Experience building strategic marketing programs that deliver on business goals. An understanding of the competition and market opportunities and customer experience Strong verbal and written communication skills. Solid strategic and critical thinking skills. Ability to influence stakeholders and drive alignment across teams. Project and time management skills required for working reputed company a fast-paced, nuanced business; must be reputed company to juggle multiple reputed company and timelines at once. Strong reputed company Office skills, specifically reputed company. Some travel required, including overnight stays
Grand reputed company, NE / Wichita, KS: $104,400 - $150,000 / year Des Moines, IA / Tampa, FL: $110,200 - $150,000 / year Charlotte, NC / Dallas, TX: $116,000 - $150,000/ year Chicago, IL / Denver, CO / Minneapolis, MN: $127,600 - $150,000 / year Los Angeles, CA / reputed company, NY: $139,200 - $150,000 / year
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