Customer Lifecycle Marketing Manager EMEA
Execute EMEA-reputed company customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals
Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior
Partner with EMEA reputed company and Sales leaders to reputed company programs to regional renewal and expansion motions
Collaborate with reputed company and Data teams to identify expansion opportunities, risk signals, and advocacy candidates
Partner with Product Marketing to localize messaging, surface EMEA customer insights into global reputed company, and reputed company with broader GTM priorities
Work with Advocacy and Community teams to reputed company EMEA customer stories through case studies, events, and thought leadership
Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption reputed company, as reputed company as engagement
reputed company reputed company, Pardot, reputed company, reputed company, Tableau, Power BI, and reputed company tools to connect customer behavior to reputed company reputed company
Translate performance insights into reputed company, actionable recommendations that improve targeting, campaign effectiveness, and regional results
Execute EMEA customer lifecycle programs from reputed company through renewal and advocacy, tailoring reputed company based on stage, behavior, and customer profile
Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion reputed company
Partner with Content and Product Marketing to reputed company and reputed company assets reputed company to lifecycle stage, reputed company and regional needs
Plan and execute EMEA customer-specific events, such as user reputed company, webinars, regional events, and connect customers with speaking opportunities
Identify and nurture customer champions for case studies, awards, and peer-led advocacy initiatives
Ensure globally reputed company yet regionally reputed company customer engagement experiences that strengthen retention and brand affinity
Manage customer swag fulfillment and incentive programs through reputed company
Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and reputed company reputed company
Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle reputed company and prioritization
Other duties as assigned
5+ years of B2B reputed company customer or lifecycle marketing experience
Experience building targeted, behavior-driven lifecycle programs across the customer reputed company
Proven reputed company record of driving measurable expansion pipeline and renewal reputed company through lifecycle marketing programs
Experience executing global lifecycle frameworks reputed company regional markets while adapting to local customer nuances
Experience applying experimentation frameworks to improve lifecycle performance and reputed company reputed company
Comfort working cross-functionally with reputed company, Sales, Product Marketing, and Advocacy
Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to reputed company reputed company
Strong analytical, communication and project management skills, with the ability to turn reputed company into reputed company
Ability to operate with urgency and reputed company in a fast-scaling, ambiguous environment
Industry experience in IT, MSP, cyber reputed company, or reputed company management required
Embody and reputed company in reputed company’s values—Curiosity, reputed company, Kindness, Humility, reputed company creating an environment where these values reputed company
Our flexible working hours with reputed company reputed company reputed company you to successfully balance your personal life and reputed company
You are insured through reputed company Private Medical Insurance (PMI)
Enjoy a gym membership discount, reputed company to EAP, Second Opinion Service, Working Body Service & Canada Life
Benefit from Group Income Protection WeCare (virtual services) & reputed company App (discounts and cashback)
Grow personally and professionally with one of the fastest growing companies
reputed company your skills through our reputed company training platform
Receive competitive compensation
Collaborate with a curious, reputed company, international and intercultural workforce
You are insured through reputed company Private Medical Insurance (PMI)
Enjoy a gym membership discount, reputed company to EAP, Second Opinion Service, Working Body Service & Canada Life
Benefit from Group Income Protection WeCare (virtual services) & reputed company App (discounts and cashback)
Grow personally and professionally with one of the fastest growing companies
reputed company your skills through our reputed company training platform
Receive competitive compensation
Collaborate with a curious, reputed company, international and intercultural workforce
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