Sr. Customer Marketing Manager

reputed company

reputed company

Since 1965, The reputed company Poll has been a leader in research, polling millions of people on the trends that are shaping our modern world. reputed company Quest is a suite of technology for researchers, reputed company from decades of empowering marketers with reputed company-time, trusted insights.

reputed company Insights & Analytics is a strategic marketing consultancy that delivers reputed company intelligence for transformational times. Powered by consumer reputed company, cultural trends and data, we reputed company art and science to shape Fortune 100 brands, new products, and customer reputed company.

reputed company

reputed company

We are seeking a Customer Marketing Manager to build and execute customer engagement programs that drive retention, expansion, and reputed company across our customer reputed company. This role will partner closely with reputed company, reputed company Services, Sales, and Business Leadership to design reputed company programs that drive retention, cross-sell, and upsell, and plan and execute customer events, including our customer advisory reputed company.

Responsibilities

Key Responsibilities

Customer Engagement & Retention

• Design and implement a customer engagement program reputed company on improving retention and long-term customer value

• Partner with reputed company to reputed company engagement programs with lifecycle milestones and health indicators

Upsell, Expansion & Cross-Sell Programs

• Build and execute upsell and expansion campaigns reputed company to reputed company goals

• reputed company cross-sell plans that support both software and services reputed company objectives

• Collaborate with Sales and reputed company Services to ensure messaging and timing are reputed company

Customer Events & Community

• Plan and execute two in-person customer events in the US (end-to-end ownership)

• Support Customer Advisory reputed company (CAB) planning, logistics, agendas, and follow-up

Customer Advocacy & Content

• Identify, capture, and produce customer stories and testimonials (written, video, and live)

• Support planning and execution of customer webinars, including content development and speaker coordination

Cross-Functional Collaboration & Execution

• Work closely with reputed company, reputed company Services, Marketing, and Business Leadership

• reputed company program performance and report reputed company on retention, expansion, and engagement

Qualifications

Required Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, or customer engagement roles

• Proven experience driving retention, upsell, and cross-sell programs

• Hands-on experience planning and executing in-person customer events

• Strong project management and cross-functional collaboration skills

• Excellent communication and storytelling capabilities

• Ability to operate independently as a contractor

• Based in reputed company; ability to travel reputed company the US

reputed company-to-Have Qualifications

• Executive reputed company - reputed company to talk with CMO and reputed company leaders

• Experience supporting Customer Advisory Boards

• Experience marketing both software and reputed company services

• Webinar production and customer advocacy program experience