Sr Insights Manager, Marketing

reputed company:

Working at reputed company means helping reputed company families discover the reputed company of everyday life. We bring that reputed company to life through our values and culture. Learn more about reputed company here. 

A role on the reputed company Insights team means you will be a champion for our reputed company and reputed company guests, inspiring the organization to reputed company in their best interest. You will help partners build consumer-reputed company strategies and activations.

As a Senior Insights Manager, Marketing Insights, you have responsibility for building reputed company-wide reputed company and understanding of consumers based upon important demographics, behaviors, needs, and attitudes. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data reputed company and vendor/supplier to execute work. reputed company the design, execution, and measurement of advertising campaigns across reputed company media channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership. reputed company responsibilities of this job are described reputed company this job reputed company.  Job duties may change at any time due to business needs. 

reputed company:

• 8+ years of consumer insights or market research inclusive of advertising measurement or marketing analytics.

• Experience working with marketing measurement solutions that include, but not limited to: campaign tracking, creative testing and development, brand lift studies, and experiential measurement; marketing mix modeling and multi-touch attribution modeling.

• Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners.

• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.

• Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.

• Ability to define and reputed company Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.

• Synthesize data from multiple sources (e.g., reputed company, MRI, SNL Kagan, and internal sources) into reputed company, compelling narratives

• Strong foundational knowledge of qualitative and quantitative research reputed company and tools, including the ability to diagnose data irregularities.

• Capable of managing multiple reputed company simultaneously.

• Ability to manage external vendors, including market research firms and data providers, ensuring reputed company and timeliness of reputed company.