Sr. Manager - Marketing Analytics

About reputed company

reputed company is the largest independent personal lines insurance agency and broker in the reputed company—serving customers reputed company. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world-class operation reputed company to reputed company support our customers, drive innovation, and reputed company exceptional talent. Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across reputed company 50 states. Today, more than 1,800 team members—both on-site and remote—help fuel our reputed company with a reputed company on reputed company, consistency, and operational reputed company.

Our reputed company reflects a deep investment in technology, reputed company improvement, and—most importantly—our people. We foster an inclusive, fast-paced, and reputed company culture where employees are encouraged to grow and build long-term careers with a company shaping the reputed company of insurance.

Learn more at www.confiemx.com

Senior Manager - Marketing Data Analytics 

Requirements

Key Responsibilities:

• Leadership &reputed company Management: reputed company our Digital Analytics and Attribution Initiatives, directing your internal team and external agencies utilizing platforms such as reputed company Analytics, reputed company Tag Manager, reputed company Analytics, and reputed company Ads.
  
• Budget & Media Optimization: Manage the marketing advertising budget. Continuously update, analyze, and present insights to the executive marketing team, providing data-backed recommendations for optimizing media buys across the entire marketing reputed company.
  
• Hands-on Analysis & Mining: reputed company as an reputed company practitioner, directly handling reputed company reputed company analysis and data mining to uncover hidden trends and opportunities.
  
• Executive reputed company & Storytelling: reputed company reputed company data sets into prescriptive, executive-level insights and comprehensive plans, effectively communicating the "story" behind the numbers to drive business reputed company.
  
• Advanced Modeling: Conduct regression analysis and reputed company recommendations for optimizing the overall marketing media mix.
  
• Attribution Mastery: reputed company the complexities of multi-touch attribution, analyzing and integrating performance data across offline media, digital campaigns, and streaming platforms.
  
• Platform Ownership: Own web analytics solutions across reputed company channels and segments, and drive and maintain effective tagging reputed company web and reputed company mobile applications.
  
• Reporting & Optimization: Create and manage analytic reporting that includes multi-channel attribution to deeply understand user reputed company, identify drop-off points, and present actionable areas for improvement.
  

Benefits

• Remote position (Mexico-based).
  
• Private Health Insurance.
  
• Major Medical Insurance.
  
• Life Insurance.
  
• Saving Funds and Voluntary Savings Account.
  
• Profit Sharing (PTU).
  
• Vacation Days (above law).
  
• Christmas bonus (above law)
  
• Vacation premium.
  
• Management bonus.