Direct Response Ad Designer (Meta, IG, Website)
Direct Response Ad Designer (eCommerce)
About Us
We're a fast-growing eCommerce brand looking for a talented Ad Designer who understands what makes people click and buy. Our team is focused on creating high-converting ads that drive real results, and we're looking for someone who can blend creativity with commercial awareness.
Position Overview
We're seeking a full-time Graphic Designer specialized in creating scroll-stopping, direct response ads for our eCommerce products. This is a remote position with stable, long-term growth potential as our brand expands.
Working Hours & Stability
- Full-time position (40 hours/week)
- Flexible working hours within your own time zone
- Long-term role with bi-weekly pay
- Consistent workflow - no project-based uncertainty
Core Responsibilities
- Create high-converting static ads for Meta, Google, and display networks
- Design multiple ad variations for A/B testing
- Adapt existing top-performing concepts into fresh variations
- Ensure brand consistency across all ad creatives
- Work with clear KPIs and performance metrics
- Collaborate with our media buying team to optimize based on ad performance
Required Experience & Skills
- 2+ years experience creating direct response ads for eCommerce brands
- Portfolio demonstrating high-converting ad creative
- Proficiency in Adobe Creative Suite (especially Photoshop and Illustrator)
- Understanding of ad platform specifications and requirements
- Experience with photo manipulation and composition
- Strong typography and layout skills
- Ability to work with creative briefs and brand guidelines
Must-Have Knowledge
- Direct response advertising principles
- eCommerce conversion tactics
- Ad platform creative requirements
- Basic marketing psychology
- Commercial photography composition
Daily Activities
- Creating new ad variations based on performance data
- Adapting winning concepts into fresh designs
- Optimizing existing ads based on performance feedback
- Collaborating with media buyers on creative strategy
- Maintaining organized design files and assets
Success Metrics
- Ad click-through rates
- Creative performance metrics
- Design turnaround time
- Variation testing velocity
- Brand consistency adherence
Growth Opportunities
- Lead Designer role as team expands
- Creative Director path
- Performance bonus structure
- Skill development in emerging ad formats
- Training in advanced marketing psychology
Tools We Use
- Adobe Creative Suite
- Figma
- Canva Pro
- Project management tools
- Asset management systems
Ideal Candidate Qualities
- Results-oriented creative mindset
- Strong commercial awareness
- Attention to detail
- Fast turnaround capability
- Data-driven approach to design
- Proactive communication skills
What We Offer
- Competitive base pay
- Performance bonuses
- Stable, long-term position
- Professional development support
- Collaborative team environment
- Regular feedback and growth discussions
Application Process
- Submit your portfolio focusing on direct response ad examples
- Include performance metrics for your past ad creatives if available
- Complete a paid test project
- Interview with the creative team
- Final interview with management
Required Test Task
Shortlisted candidates will be asked to:
- Create 3 ad variations for a sample product
- Provide rationale for design choices
- Explain how they would test different variants
- Show examples of optimizing based on data
Interested candidates should submit their application with:
- Portfolio link
- Brief case study of your most successful ad campaign
- Available start date
- Preferred working hours
- Expected compensation range