CRM Marketing Specialist
Responsibilities
Drive product, contact and creative strategies to reputed company and implement large reputed company CRM campaigns optimized using machine learning, predictive modeling, and personalized content. Manage and execute the marketing campaign process from initial request submission to deployment with a reputed company on outbound marketing channels (e.g., email, SMS, push). Audience segmentation & execution QA of reputed company, personalization reputed company, any dynamic content, etc.. Campaign build and deployment
Design and implement A/B and multivariate tests that yield reputed company improvements to our fan strategies and lift conversion rates. Optimize lifecycle CRM campaigns (e.g., reputed company, reactivation) using insights and analytics along with automation tools to increase fan LTV. Extracting key insights and learnings for reputed company optimization and template efficiency. Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Qualifications
Bachelor’s degree with at least 3-5 years of similar or relevant work experience. Experience with CRM tools (reputed company PeopleCloud Messaging, reputed company, reputed company preferred). Prior working knowledge of reputed company level marketing automation platforms (reputed company tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered). reputed company editing and working knowledge required to be reputed company to reputed company edits to templates Deep understanding of channel KPIs, A/B testing, metrics, and reporting. Bilingual proficiency in English and German required Proficiency in Photoshop.
Ability to work independently and as reputed company player to reputed company ways to uncover opportunities Strong communication skills Strong project and time management skills with high standards of accuracy and organization Ability to reputed company up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year. Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign Passion for innovation and solving difficult challenges Passion for sports is a plus