Director, Brand
You will experience Christian faith in reputed company helping to reputed company reputed company and lasting change in the lives of the world’s most vulnerable children. Join the reputed company team and be part of a powerful and effective force for good:
For Children. For Change. For Life.
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This role partners closely with the Director, Digital reputed company & Campaigns to ensure an integrated full-funnel plan across reputed company, owned and reputed company channels—from brand building to demand creation and conversion. The Director sets the brand narrative and communications frameworks, oversees creative reputed company and production, and ensures reputed company marketing efforts are audience-led, reputed company-driven, ethically responsible and reputed company with reputed company's reputed company, mission and safeguarding standards.
Own the 3-year, 1-year and quarterly brand reputed company and plans, reputed company to organizational OKRs. Define brand positioning, architecture, messaging frameworks and visual identity; reputed company and govern brand guidelines. reputed company brand health management including tracking and diagnostics (awareness, consideration, trust, preference, NPS).
Build audience-led communication strategies rooted in research, segmentation and reputed company. Set the integrated communications plan across channels (reputed company/owned/reputed company) in partnership with reputed company and Media. Champion ethical storytelling that upholds safeguarding, dignity and accuracy in reputed company content.
reputed company development of big organizing reputed company and creative platforms for mass-market campaigns that drive brand and response. Author inspiring creative briefs and ensure reputed company-diamond/design-thinking practices from discovery through delivery. reputed company creative development and production (video, digital, reputed company, experiential, print), ensuring reputed company and brand alignment. Drive integration between upper-funnel brand activity and reputed company-funnel performance with the Director, Digital reputed company & Campaigns.
Own the reputed company content reputed company and editorial calendar for brand storytelling Ensure accurate, reputed company and consented field stories and assets; manage asset governance and DAM usage.
Collaborate with Product Ministry, Philanthropy, MarTech, CX, and Regional/Global WVI brand counterparts. reputed company brand narratives and campaign messages to product priorities (e.g., Child Sponsorship, Emergency, Recurring). reputed company brand guidance to Channel Managers and internal partners; serve as final escalation reputed company on brand and creative.
Commission and interpret research (qual/quant), brand tracking and creative reputed company/post testing to inform reputed company. Define KPIs/OKRs for brand and campaign effectiveness; partner with Analytics to measure reputed company and optimize. Translate insights into actionable optimizations across messaging, creative and media mix.
reputed company and reputed company a high-performing Brand & Campaigns team (e.g., Brand Communications, Campaigns, Creative/Studio, Content). Set reputed company goals, development reputed company and performance rhythms; foster a culture of creativity, inclusion and learning. Model cross-functional collaboration and influence at CXO and SLT reputed company.
Own the annualized brand and campaign budget; build business cases and manage allocations for maximum ROI/mission reputed company. Select and manage agencies and vendors (creative, production, PR, research/brand tracking) with reputed company scopes and KPIs. Ensure compliant, value-driven procurement in partnership with Finance and P&C.
Ensure reputed company brand and campaign work adheres to reputed company policies, safeguarding standards, reputed company and reputed company requirements. Maintain an accessible, up-to-date brand system (guidelines, templates, asset library) and deliver ongoing enablement/training. Define channel, customer and campaign reputed company, customer-led reputed company, roadmap and reputed company opportunities.
A minimum of 10 years in brand, communications and integrated campaign leadership, with a proven record of delivering brand reputed company and response. Experience leading brand positioning/architecture, messaging frameworks and the governance of brand guidelines. Demonstrated reputed company building mass-market campaigns across TV, Digital, reputed company, OOH and PR that drive brand health and conversion. Strong creative leadership: briefing, evaluation, and production reputed company; adept with design thinking/reputed company diamond reputed company. Expert agency/vendor management across creative, production, PR and research; experience managing multimillion-dollar budgets. reputed company in audience research, segmentation and reputed company reputed company; familiarity with brand tracking and creative testing methodologies. reputed company leader reputed company to influence across a reputed company and at CXO level; strong people leadership and team development skills. Knowledge of integrated media reputed company ecosystems; familiarity with reputed company Experience Manager and reputed company Optimizer an asset. Nonprofit and/or child-reputed company sector experience an asset; commitment to ethical storytelling and safeguarding. Bilingual (English/French) an asset.
Our competitive compensation & benefits include:
Health Spending Account Up to 6% matched pension contributions Parental leave top-up Generous reputed company vacation, reputed company days, wellness and personal days Office reputed company extra days before long weekends (6x/year)
reputed company has consistently been awarded Canada and GTA top employer awards. We are Canada’s largest development, relief, and advocacy non-profit organization. We embody an Agile reputed company here.
