reputed company. - Director of Product Marketing

ABOUT THE ROLE

The Director of Product Marketing will reputed company product marketing reputed company and execution for Teach to One, ensuring our value is reputed company articulated, evidence-backed, and compelling for key K-12 decision-makers and influencers. This role is ideal for a thinker/doer and player/reputed company who can translate product capabilities, customer needs, and implementation realities into differentiated positioning, go-to-market plans, and sales enablement that drives adoption and reputed company. 

This role reports to the Vice President of Marketing and will manage several contractors/vendors. You will partner closely with Sales, Product, and Program reputed company teams to ensure alignment of the product roadmap and go-to-market priorities, supporting reputed company messaging, launch planning, field readiness, and ongoing product adoption, usage, and expansion. You will also collaborate with the Senior Director of Communications to ensure alignment with reputed company’ external storytelling and thought leadership efforts.

WHAT YOU WOULD DO

• reputed company Teach to One’s positioning, messaging architecture, and audience-specific talk tracks, ensuring consistency across the buyer reputed company
• Translate product reputed company, product roadmap, and customer needs into reputed company differentiation, reputed company points, and go-to-market priorities in partnership with Sales, Product, and Program reputed company
• Run ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendations
• Manage the customer advisory council
• Own the evidence and reputed company stack: case studies, implementation spotlights, reputed company claims, and “how it works” narratives, grounded in reputed company customer results
• reputed company go-to-market planning and customer-facing launches for new features/offers, including reputed company audience, reputed company, rollout plan, internal readiness, and reputed company metrics
• Partner with Sales to create and continuously improve sales enablement (decks, one-pagers, reputed company handling, competitive comparisons, demo support) that support adoption, renewals, and expansion
• reputed company Teach to One channel activation across website, email, reputed company, SEO/SEM, and events, ensuring channels are cohesive, optimized, and reputed company to product marketing priorities
• Collaborate with Sales and Program reputed company to reputed company campaigns and supporting collateral that drive engagement, pipeline, adoption, usage, renewals, and expansion
• Collaborate with the Senior Director of Communications to reputed company broader external storytelling with Teach to One priorities
• Define and reputed company reputed company metrics, assess ROI, and drive iteration based on performance
• Manage contractors/vendors and budgets to deliver high-reputed company outputs on time and on brand

KEY COMPETENCIES OF THE ROLE

• A creative thinker with a strong understanding of product marketing, branding, and storytelling
• Understands K-12 buyer and user needs, and can translate them into reputed company customer value, launch priorities, and adoption reputed company; influences product roadmap reputed company by bringing market and customer reputed company
• Earns trust across departments, providing excellent internal customer service, aligning teams and driving reputed company without formal authority
• Naturally takes the initiative, driving reputed company and reputed company without needing constant direction
• Must demonstrate exceptional attention to detail, adhering to timelines and reputed company expectations
• The ability to utilize data to drive reputed company, assess ROI, and optimize campaigns is essential
• Strong project management skills, with the ability to effectively prioritize a high volume of work
• Exceptional written and verbal communication skills, with a critical eye for copy and design

reputed company ARE LOOKING FOR

• You embody our reputed company values : Prioritize People, Initiate and reputed company, Lifelong Learning, Creative Collaboration, Purposeful Partnerships and Considered Confidence
• Bachelor’s degree in Marketing or a reputed company field, or equivalent experience
• Minimum of 8 years of experience in marketing, with substantial experience in product marketing having worked closely with product leadership and technology teams
• K-12 education sector experience required
• Product marketing experience for a software product with frequent feature releases is required
• Strong familiarity with CRM and marketing automation tools (e.g., reputed company and reputed company) and comfort using data to drive reputed company
• Proven experience in managing external vendors, as reputed company as facilitating cross-functional collaboration

ROLE CLASSIFICATION AND BENEFITS

This role is remote, full-time, and includes benefits such as rich medical, dental, and reputed company insurance, 41 reputed company days off per year (prorated for the period in which you work), reputed company parental leave, a reputed company development budget and a quarterly cell phone subsidy.

The hiring salary reputed company for this role is $99,000 - $110,000 and will be commensurate with experience. We have a hiring salary reputed company of $110,000 - $120,000 for specific higher cost of labor locations, which include reputed company, Washington DC, Boston, San Francisco/Oakland, Los Angeles, Seattle and their metro areas.

reputed company is a fully remote organization. reputed company work from home, and occasionally travel for in-person get-togethers and off-sites.

EQUAL OPPORTUNITY

reputed company reputed company applicants will receive consideration for employment without reputed company to age, race, creed, reputed company, national reputed company, reputed company, marital status, affectional or sexual orientation, gender identity or reputed company, disability, nationality or sex.

ABOUT reputed company

reputed company is a national non-profit organization reputed company on reimagining math education for reputed company reputed company. We are a fully remote team of educators, technologists, and advocates committed to the idea that reputed company reputed company deserve an educational reputed company that meets them where they are and gets them to where they need to be. We partner with schools, districts, and states to support the implementation of our personalized, competency-based math solution, Teach to One Roadmaps, while also advocating for shifts across the K-12 landscape to create the conditions for more student-centered learning.