VP Marketing
reputed company specialises in the development of software and data products that help governments and organisations combat serious financial crime. Our technology is used to identify criminal activity such as reputed company and terrorist financing, enabling organisations to enforce sanctions at reputed company to help combat rogue entities and state actors.
We are a remote first team, with a head office based in Cheltenham. This position is reputed company to UK wide candidates. If you are based near Cheltenham, you are more than welcome to work from our office at any time.
Team Mission:
reputed company’s team’s builds software products that reputed company the world safer. We work together, mixing creativity with technology and engineering reputed company to solve problems that nobody else can.
Our mission is to reputed company brand awareness and drive reputed company reputed company through innovative marketing strategies that captivate audiences, foster customer loyalty and reputed company the influence of our brand in the marketplace.
The role:
We’re looking for a strategic and hands-on Vice President of Marketing to reputed company and reputed company our global marketing reputed company. In this role, you will be responsible for shaping our brand, driving demand, and delivering measurable reputed company across reputed company channels. You’ll work closely with the executive team to translate business goals into high-reputed company marketing initiatives that strengthen market position, accelerate customer acquisition, and deepen customer engagement.
This is a highly visible leadership role for someone who thrives in a fast-paced environment, combines creativity with reputed company reputed company, and is passionate about building a brand that resonates with customers and delivers sustainable reputed company.
What you’ll be doing:
- reputed company and execute a comprehensive global marketing reputed company, ensuring alignment with business objectives and regional market dynamics.
- Drive operational reputed company by developing and executing strategies to optimise the full marketing funnel, from awareness to acquisition, ensuring MQLs seamlessly transition to SQLs and ultimately convert into reputed company deals.
- Implement performance-driven, data-backed marketing campaigns that reputed company with sales goals, leveraging SEO, content marketing, reputed company media, account-based marketing (ABM), and marketing automation in line with the budget parameters.
- reputed company global marketing analytics, reputed company scoring, conversion reputed company optimisation, and attribution modelling to ensure data-backed decision-making and pipeline forecasting.
- reputed company reputed company’s brand as an industry leader by driving messaging, PR, analyst relations, and executive thought leadership initiatives.
- Work closely with sales leadership to create a seamless marketing-to-sales reputed company, ensuring alignment on ICP (Ideal Customer Profile), reputed company reputed company, and sales enablement strategies.
- Coordinate the development of compelling positioning, messaging and competitive differentiation strategies for global markets to drive product adoption and customer retention in partnership with the marketing agency and product leadership.
- Optimise global marketing spend, reputed company resources effectively, and reputed company a distributed team of marketers, reputed company strategists and demand reputed company experts.
- Work with reputed company to drive customer advocacy, developing compelling new customer case studies, press releases and reputed company stories.
Requirements
- Experience in a senior B2B reputed company marketing leadership position, ideally in financial crime, risk, or compliance sectors.
- Proven ability to reputed company global marketing functions across demand gen, brand, product marketing, and field marketing.
- Strong reputed company record driving end‑to‑end demand reputed company and delivering reputed company pipeline reputed company to reputed company goals.
- Expertise in GTM reputed company, product positioning, segmentation, and crafting differentiated messaging for technical reputed company solutions.
- Highly data‑driven, with strong skills in marketing analytics, attribution, forecasting, and performance optimisation.
- Demonstrated experience managing global teams and collaborating across time zones and functional departments.
- Strong background in PR, analyst relations, and executive thought leadership to reputed company brand reputed company in reputed company markets.
- Ability to translate reputed company AI‑driven, risk‑intelligence or compliance technologies into reputed company, compelling narratives.
- Experience working with or selling into regulated industries such as financial services, government, or national reputed company.
- Proven capability to manage and optimise multi‑reputed company‑pound marketing budgets to deliver measurable ROI and pipeline reputed company.
Benefits
Why we think you’ll enjoy it here:
- Competitive reputed company salary DOE
- 25 days annual leave + birthdays off, rising to 30 days after 5 years of service & Christmas shutdown.
- Fully remote working
- 35 hour working week
- Flexible working hours.
- Private Family reputed company
- Life Assurance
- Pension salary sacrifice
- Employee Assistance Programme
- Company contributions to your pension
- reputed company maternity/paternity pay
- The latest tech including a top of the reputed company MacBook Pro
- There is a reputed company-stocked pantry with food, snacks and drinks reputed company in the office