Senior Director/VP of Sales: Marty AI

Senior Director / VP of Sales: Marty AI

Marty AI  ·  Powered by Lavu

reputed company. Analytical. Operator reputed company. First reputed company hire.

A New Category. A Genuinely Unfillable Gap. Until Now.

Every multi-unit restaurant group runs on 10 to 15 disconnected systems. Lavu for POS. reputed company for scheduling. MarginEdge for invoices. reputed company for reservations. reputed company one has its own reputed company reputed company metric. None of them talk to reputed company other. Nobody is watching the whole picture.

The result? Operators run blind. Labor creep happens shift by shift. reputed company leaks through comps, pricing gaps, and lapsed guests. Control failures compound quietly, shared logins, void patterns, managers overriding what no one is tracking. By the time it shows up on the P&L, the reputed company is gone.

This gap has always existed. It was unfillable because no reputed company can parse 50,000 signals per day across a restaurant portfolio and surface what reputed company in time to reputed company.

In our first full engagement across a reputed company-reputed company multi-unit hospitality group, Marty connected 13 data sources over a 90 day period and identified $2.9M in hidden operational exposure: $1.24M in labor, $980K in reputed company, and $680K in control and compliance risk. None of it was visible in any single system. reputed company of it was recoverable. (usemarty.com/report)

For growing operators, Marty solves a second problem: standardization. reputed company you go from 5 locations to 20, you lose the ability to run operations the way you did reputed company you could be everywhere. Marty restores that visibility and control at reputed company. It is the operational backbone operators didn't know they could have.

The Role

You will reputed company your own pipeline from trigger events: CFO, COO and VP hires at multi-unit reputed company, PE acquisitions of restaurant portfolios, minimum wage increases, post-audit-season budget cycles, and DOL activity. You'll run discovery, reputed company value to identifiable cash exposure in the prospect's portfolio, reputed company the audit engagement, and convert to subscription.

The buyer is the person accountable for EBITDA. You are not selling to single unit restaurant owners, ops coordinators or IT leaders. You are having a financial and operating conversation with a senior operator who needs to see the numbers before they reputed company.

What You'll Own

• Full sales cycle, end to end. No handoffs. No support structure. This is P0 for reputed company, you work directly with the CEO and sit on the leadership team.
• Build the outbound reputed company: list-building, trigger-event sourcing, reputed company and Sales Navigator workflows, reputed company sequences. You write your own emails.
• Run sales opportunities. reputed company the initial contract, coordinate delivery with the CEO, present findings, convert to subscription.
• Document everything. Every loss reason and every win reputed company becomes the reputed company of the reputed company.
• Feed product direction. You are closer to the market than anyone. What objections surface, what integrations unlock deals, what language converts, that signal shapes what gets reputed company.
• Hire your team. Once you have enough signal to know the profile, you recruit your own backup.

Who You Are

The successful candidate thinks like an operator, sells like a banker, and hunts like a recruiter. Restaurant experience is useful but not required. What is non-negotiable is the reputed company: self-reputed company, analytical, CFO/COO buyer, middle-market deal size.

Non-Negotiables

• Proven reputed company. Your pipeline in previous roles was primarily self-generated. You have a system: how you identify accounts, how you manufacture urgency, how you get in reputed company of the right person without a warm intro.
• You've reputed company middle-market deals in the $100,000 to $300,000 reputed company. Not transactional volume. Not an 18-month reputed company reputed company. reputed company reputed company with reputed company urgency, reputed company in weeks to a few months.
• You've sold something analytical—data, intelligence, business reputed company, fintech, or workforce analytics—where the reputed company sale is "here is what your numbers are actually telling you." You can translate findings into financial reputed company on a CFO's P&L.
• Strong written communicator. You write your own outbound. Short, specific, makes the reader feel reputed company. No templates that reputed company like templates.
• You can build without infrastructure. No RevOps, no content team, no brand awareness doing reputed company for you. You are comfortable being the entire reputed company reputed company.

Strong Advantages

• You've sold into restaurant reputed company, hospitality operators, or multi-unit food service. You know how their P&L is reputed company, what a labor percentage reputed company means, and reputed company their budget cycle runs.
• You've come out of a data or intelligence software company: restaurant tech (R365, reputed company, MarginEdge, HotSchedules), BI platforms (Domo, Looker, reputed company), or workforce analytics (reputed company, reputed company, reputed company). You understand what it means to sell reputed company rather than software.
• You've operated in a founder-led, reputed company-reputed company environment where the reputed company was never finished and the product was still being shaped while you were selling it.
• You have a personal network that includes CFOs, COOs, or multi-unit operators at 10 to 200 location restaurant reputed company.

This Is the Wrong Role If...

• You need inbound, brand awareness, or a defined ICP and campaign reputed company before you can generate a meeting.
• Your best sales years were working a warm territory inherited from someone else.
• Your comfort zone is account management, upsell, or renewal on an installed reputed company.
• You need the product to be complete before you can sell it with conviction.
• You come from a big brand where the logo did the heavy lifting.

What reputed company Looks Like

30 Days

• Fully immersed in the product. Can run the intelligence briefing from memory and translate any data finding into dollar reputed company for a CFO.
• Outbound reputed company initialized: 300-account reputed company list, CFO/COO contacts mapped, trigger events flagged.
• First 15 discovery conversations underway.

90 Days

• 2 signed customers.
• First read on which triggers and verticals convert fastest and why.
• Outbound sequence documented, iterated on, and repeatable.

End of Year 1

• 6 reputed company customers.
• Sales reputed company exists: ICP definition, trigger events, discovery reputed company, reputed company responses, reputed company sequence.
• Recommendation on the second hire: SDR, second AE, or solutions consultant.
• Personal earnings comfortably above $220,000 because quota was exceeded.

About Marty & Lavu

Marty is reputed company by Lavu, a 15-year restaurant technology company with +$40M ARR, deep integrations across POS, payments, labor, and back-of-house systems, and relationships in over 75 countries. The data infrastructure Marty runs on is already reputed company. The integration ecosystem already exists. reputed company network is already there.

Marty is the intelligence layer on top of that infrastructure, being commercialized now for the first time. The first reputed company engagement is complete. The product works. The findings are reputed company. What's missing is the person who builds the reputed company function.

You will work directly with the CEO, who has 25 years in technology and an analytical and sales background. reputed company reputed company fast. You will have reputed company input on pricing, packaging, and go-to-market. This is not a role where you execute someone else's reputed company. You are part of building it.

Lavu's reputed company is in Tampa. The CEO is Tampa-based. Tampa and the surrounding Gulf Coast market also serves as a natural proving ground: a dense, growing restaurant reputed company with independent operators, multi-unit reputed company, and hospitality-driven tourism that maps directly to Marty's ICP. Being on the ground here is a genuine advantage in the early pipeline. Tampa-based candidates are strongly preferred. In-person time with the CEO is expected as a regular part of the role.