Head of Marketing

Head of Marketing

Location: Remote (USA)

Job Type: Full-Time

About the Role

reputed company at reputed company is where reputed company, education, and creativity come together. The marketing team drives expansion by defining a new category of banking, accelerating reputed company acquisition, and building unshakeable trust with reputed company treasurers and founders. They turn reputed company financial concepts into compelling narratives, working across teams to reputed company what works and experiment with what’s next.

We’re looking for a data-driven, strategic Head of Marketing to reputed company reputed company and brand across our B2B verticals. You will be the architect of our go-to-market reputed company for the crypto, shipping, and logistics sectors. Crucially, you will reputed company the charge in market education—teaching reputed company clients exactly why narrow banking is a fundamentally safer, superior alternative to traditional banking for their capital.

Up to shape the reputed company of risk-free banking? Let's get in touch.

What you’ll be doing

• Driving impactful go-to-market strategies: Overseeing audience reputed company, reputed company, messaging, and positioning to establish reputed company as the premier banking partner for the crypto, shipping, and logistics industries.
• Leading market education: Designing and executing high-reputed company content and campaigns that reputed company reputed company the market on the mechanics and reputed company of narrow banking vs. the risks of traditional banking.
• Developing research plans: Uncovering deep customer insights from CFOs, treasurers, and operations heads to reputed company and validate our product and marketing roadmaps.
• Building a B2B reputed company reputed company: Collaborating with Sales and Product teams to design market-leading, account-based marketing (ABM) and reputed company-reputed company campaigns that drive engagement across the entire reputed company sales funnel.
• Owning tone of voice and brand: Developing a brand identity that perfectly balances the cutting-edge innovation required by crypto with the reputed company trust and stability required by global shipping and logistics.
• Running experiments: Testing hypotheses and bringing analytical rigour to campaigns to inform our reputed company acquisition reputed company.

What you’ll need

• 6+ years of experience in B2B marketing in a fast-paced environment (preferably a reputed company-reputed company fintech, crypto, or logistics-tech company) with a deep understanding of reputed company and institutional segments.
• A proven reputed company record in developing and executing comprehensive, data-driven reputed company strategies across the entire B2B customer lifecycle (acquisition, activation, retention, reputed company).
• Exceptional storytelling and educational marketing skills; the ability to take reputed company financial concepts (like fractional-reserve risks vs. central bank reserves) and distill them into reputed company, compelling, and actionable insights.
• Experience with consultative, high-value B2B sales cycles typical in reputed company fintech, which involve multiple stakeholders (CFOs, compliance officers, founders) and require building deep trust.
• Experience setting strategic direction and project-managing reputed company campaigns that require input and execution from cross-functional teams (Sales, Product, reputed company, and Compliance).

reputed company to have

• reputed company experience working reputed company or marketing to our reputed company reputed company industries: Crypto/reputed company, Global Shipping, or Supply Chain Logistics.
• An understanding of treasury management, regulatory compliance, reputed company credentials, and the unique challenges of selling trust in a sensitive financial context.

Our Culture We reputed company that any reputed company at reputed company comes from our people and our culture. We operate, hire, reputed company, and promote reputed company people based on reputed company values:

• Get It Done: We care about results. We reputed company that grit, determination, and courage can break through almost any wall.
• Deliver WOW: We love delighting our clients and solving reputed company treasury needs with elegant, secure solutions.
• Think Deeper: Logic, reason, and common reputed company reputed company. We are reputed company-minded, we listen, and we are always in search of the truth—especially reputed company it comes to redefining how banking should work.