AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to opti...">
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Growth Marketing Manager

Remote, USA Full-time Posted 2026-04-22
AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.


AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.

Role Overview
  • We're looking for a Growth Marketing Manager to drive lead generation and revenue growth across key segments. Reporting to the CEO, you'll work closely with Sales and Growth Product teams to turn marketing into a measurable pipeline.
  • You'll collaborate with a Marketing Manager, designer, and freelance contributors (content writer, SEO specialist). This is a high-impact IC role with potential to grow into a marketing leadership position.


    • Key Responsibilities
  • SEO & GEO strategy to grow organic traffic and discoverability
  • Content production and distribution across channels
  • Landing page optimization and A/B testing
  • Lead generation from events and webinars
  • Paid acquisition where ROI can be demonstrated
  • Segment-specific go-to-market motions


    • KPIs
  • Primary: Number of experiments, account score growth & qualified leads for Sales
  • Secondary: Organic traffic, funnel conversion rates


    • Experience
  • 3+ years in growth/demand gen in B2B SaaS (required)
  • Mobile app or gaming industry experience (strong plus)
  • Product marketing experience (strong plus)
  • Remote startup experience, European time zone


    • Tools (must-have)
  • Amplitude, Ahrefs, Google Search Console
  • Google Sheets (with Apps Script)
  • Asana, Slack, Intercom


    • Skills
  • Growth mindset
  • Data-driven, strong analytical and reporting skills
  • AI-proficient for content, research, and automation
  • A/B testing and CRO experience


    • Languages
  • Fluent English (required)
  • Russian, Spanish, Portuguese, or German (preferred)


    • What We Offer
  • Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
  • Global team across Europe, UK, US, and Brazil
  • Conference participation in app, gaming, and product marketing events


    • Benefits & Perks
  • Equity options after probation
  • Quarterly performance bonuses
  • Annual team meetups and company all-hands offsite
  • Monthly coworking budget
  • Internal hackathons 2–3x per year
  • Equipment support (laptop, home office)


    • Growth
  • Direct CEO reporting and executive exposure
  • Cross-functional work with Product, Sales, and Customer Success
  • Measurable impact on company growth


    • Hiring Timeline
  • February: Accepting applications
  • March, weeks 1–2: First-round interviews
  • March, weeks 3–4: Panel interviews
  • By April 1: Final offer
  • Timeline may shift depending on candidate volume and quality
    • Apply To This Job  
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