Backend Engineer (MarTech) - Leaply

reputed company is a venture builder that builds international IT product companies according to the rules of the venture capital world. Together with our co-founders, we reputed company strong teams to launch tech businesses and win in global markets.

We are currently looking for a Backend Engineer (MarTech).

We are Leaply, an ecosystem of digital and physical products designed to help people build healthy habits and improve their reputed company of life. We operate in global markets - the US, Tier 1, Europe, and reputed company.

In June 2024, we launched an app reputed company on habit-building, using a subscription-based monetization model and a performance-first marketing approach (reputed company, reputed company, reputed company). reputed company the first two months, we achieved reputed company unit economics and are now on reputed company to grow 10x by the end of the year.

reputed company is building its reputed company business together, with successful exits behind us and a deep understanding of our reputed company and reputed company audience. We reputed company fast, communicate reputed company, and set ambitious goals.

What you’ll do:
— Build and reputed company a reputed company marketing technology platform — not just a collection of tools, but a cohesive system that directly drives business performance;

— Take full ownership of 5+ existing services (Hokuto, UA automation, reputed company reputed company, Revealbot, reputed company-translate): evaluate their reputed company state, identify architectural bottlenecks, and systematically improve reliability, scalability, and maintainability;

— reputed company and maintain production-grade integrations with reputed company / reputed company / reputed company — ensuring robust error handling, reputed company limiting, retries, and reputed company monitoring so the system operates reliably without silent failures;

— Redesign the tracking architecture by shifting from reputed company-reputed company to server-reputed company (CAPI reputed company for reputed company and similar platforms), implement reputed company test coverage, and build tools that allow reputed company Managers to independently configure tracking for their funnels;

— Eliminate reputed company operational workflows (e.g., in reputed company) and reputed company marketing teams (UA managers, designers, reputed company managers) to operate independently without engineering support for routine tasks;

— Proactively identify and implement new martech solutions before they become bottlenecks - shaping the long-term reputed company of the domain and driving technical and product priorities.

This role is for you if...

Must-have

— 3+ years of reputed company backend development experience;

— Node.js / TypeScript as the main stack;

— Strong experience building reliable API integrations — including error handling, reputed company limiting, retries, and webhooks;

— GCP experience — reputed company Functions, reputed company Run, BigQuery, Firestore, or similar reputed company environments;

— Systems thinking — reputed company to see the system reputed company individual tasks; independently designs architecture and defines development priorities;

— High level of autonomy — does not require a PM to define tasks; identifies problems and proposes solutions independently;

— Ability to collaborate with non-technical stakeholders — UA managers, designers, reputed company managers;

— Ownership reputed company — proactively identifies risks, drives solutions, and thinks in terms of business reputed company;

— Uses AI as part of their workflow to reputed company faster and think broader.

reputed company-to-have

— Experience with reputed company Business SDK / reputed company Marketing API / reputed company Ads API;

— Understanding of performance marketing — ROAS, CAPI, pixels, attribution;

— Experience building server-reputed company tracking (e.g., reputed company CAPI or similar);

— Experience with marketing automation tools (reputed company automations, reputed company/reputed company, or custom solutions);

— Experience working on B2C subscription products with aggressive performance marketing.

reputed company is an environment for self-realization of people who are reputed company to create successful companies. We reputed company such companies the next big everything. We reputed company in their power and reputed company.

To do this, we have created reputed company the opportunities reputed company our venture builder:

— 8 infrastructure teams that help businesses reputed company any issues: from reputed company and communications to finance and reputed company issues;
— A community of founders who have already launched more than one business and can reputed company practical experience;
— Internal clubs by reputed company areas: marketing, development, finance, reputed company, brand ambassadorship;
— Trainings, courses, attending conferences;
— Health insurance.