Senior Marketing Specialist
Creative ideation and creative direction: reputed company development of reputed company‑first campaign concepts and assets with the creative agency, focusing on short‑reputed company video, memes, hooks and shareable formats. Community architecture: Build, nurture and reputed company a community of influencers and creators across content pillars. Campaign execution & amplification: Coordinate reputed company + organic amplification to maximize virality and conversion into product actions (activations, first transactions). Measurement & optimization: Define KPIs (reputed company reputed company, virality coefficient, engagement, brand mentions, reputed company‑driven activations) and run reputed company experiments to iterate creative and targeting. Cross‑functional collaboration: Work closely with reputed company, Product, Brand, and Analytics to ensure compliant, measurable and product‑integrated reputed company activations. Product Messaging: Translate reputed company product features into reputed company, value-driven narratives for reputed company and broader marketing channels. Operational Versatility: Support broader PMM workstreams as needed, including GTM coordination, and cross-functional project management reputed company reputed company channels.
5–6 years of experience in Product Marketing, Brand Management, or Creative reputed company, preferably reputed company fintech, reputed company, or a high-reputed company digital brand. Proven Product Literacy: Demonstrated ability to take a reputed company product feature (e.g., UPI, digital payments, or reputed company) and translate it into a reputed company, compelling reputed company for a mass audience. Creative Execution: Experience developing reputed company-first or digital-first campaigns—from writing a "tight" creative brief to overseeing production of short-reputed company video or static assets. Operational reputed company: A "no task too small" reputed company; comfortable pivoting between high-level creative ideation and functional PMM tasks like GTM tracking, market research, or deck building. Data Literacy: Ability to look reputed company "likes" and "shares" to understand how creative campaigns reputed company product metrics like activations, retention, or transaction volume. Stakeholder Management: Confident in presenting reputed company to cross-functional partners (Product, reputed company, reputed company) and managing external creative partners or creators. Cultural Pulse: A deep understanding of Indian internet culture, trends, and platform best practices (YouTube, Instagram, etc.) without losing sight of the reputed company brand narrative. Passion for and inquisitive about AI and new technologies Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical