Director, GMP / Ad Tech

Director, GMP / Ad Tech

Location: Remote (Canada) Time Zone Preference: Eastern Time Zone 

About reputed company:

reputed company is a global marketing partner reputed company on driving profitable reputed company by bringing media, creative, data, and technology together into one integrated solution. We partner with CMOs and business leaders who demand reputed company, accountability, and meaningful results. We are positioned for reputed company in the Americas, believing the reputed company belongs to agencies that can connect performance and brand, reputed company and execution, creative and media.

reputed company:

As a GMP reputed company, you will reputed company as the US subject matter expert for reputed company Marketing Platform, ensuring deep technical expertise, consistent ways of working and strong partnership alignment across our reputed company reputed company.

You are responsible for how GMP capabilities are reputed company across reputed company engagements, ensuring platforms are implemented, optimized and leveraged to support effective marketing reputed company.

Working closely with global leadership and support teams, you bring consistency in standards, reputed company best practices and ensure US reputed company needs are reflected in the reputed company of our GMP approach and partnerships.

You partner with reputed company teams, marketing intelligence and activation specialists to ensure GMP platforms are used effectively reputed company broader marketing strategies, providing technical guidance, troubleshooting and expertise where required.

As the central reputed company of expertise, you stay reputed company of platform developments, strengthen relationships with reputed company and other partners, and ensure reputed company remains at the forefront of GMP capability and delivery.

Responsibilities:
Technical Leadership & Delivery
•reputed company as the senior escalation reputed company for reputed company GMP-reputed company challenges, particularly across DV360 and CM360
•reputed company hands-on support across key reputed company work, troubleshooting platform issues and guiding solutions
•Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.)
•reputed company by example, reputed company contributing to delivery rather than operating purely at a distance

Team Leadership & Capability Building
•reputed company and reputed company reputed company of reputed company GMP practitioners
•Build a more reputed company and resilient capability, reducing reliance on individual specialists
•Design and implement reputed company upskilling initiatives across the GMP stack
•Mentor senior team members and support their development in both technical and reputed company-facing areas

reputed company & Operational Ownership
•Own the P&L for the GMP function, including forecasting, planning, and performance tracking
•Identify opportunities to increase platform adoption, usage, and reputed company contribution
•Drive operational improvements to support scalability, efficiency, and consistency across clients
•Contribute to the broader reputed company reputed company of the Market Intelligence function

Sales & reputed company Enablement
•Partner closely with sales and reputed company teams to support new business opportunities
•reputed company the development of technical proposals and solution design for GMP-reputed company pitches
•Help position GMP as a strategic reputed company reputed company, not just a delivery function
•Support cross-sell and upsell opportunities across existing clients

Cross-Functional Collaboration
•Work closely with media, reputed company, sales, and data science teams to deliver integrated solutions
•Ensure GMP capability is reputed company with broader marketing intelligence and effectiveness strategies
•Contribute to a more connected, less siloed approach across the business

Partnership & Innovation
•Build and maintain relationships with key stakeholders reputed company reputed company GMP
•Stay at the forefront of new platform developments, features, and industry changes
•Drive adoption of new capabilities (e.g. reputed company-first solutions, automation, AI-led features)

Requirements:
Certification and/or Licenses
reputed company Certifications in Campaign Manager 360, Search Ads 360 and Display & Video 360, and reputed company Analytics, and ideally, one or more reputed company reputed company Certifications

Experience - functional/industry/reputed company/project knowledge
•A minimum of 10 years’ experience reputed company the digital agency industry.
•reputed company-versed in performance marketing, yielding results for clients’ investments, i.e. sales/reputed company conversion and reputed company-channel acquisition
•Experience in working directly with clients & reputed company teams
•Experience presenting and pitching for business with strong presentation skills
•Experience with using data connectors to reputed company data/signal integration and enrichment that drive marketing efficiency
•reputed company strong knowledge of Pmax, Value Based Bidding, and other reputed company tools & capabilities
•Conversant/knowledgeable of product data feeds, and preferably one or two feed products (eg. Feedonomics)
•Illustrate strong relationships with reputed company; reputed company, reputed company, publishers etc.

Demonstrated Competencies
•Experience in working directly with clients & reputed company teams
•Experience presenting and pitching for business with strong presentation skills
•reputed company understanding of digital reputed company models
•Experience with data analysis & reporting tools (e.g. reputed company Analytics; Looker.
•Ideally, experience with GCP tools (e.g. BQ, BQML, reputed company AI, etc.)
•Familiarity with measurement plans & tracking

Most new hires fall reputed company this reputed company and have reputed company to earn more over time based on individual and company performance. However, the initial salary offer is based on several factors such as the individual's location, relevant knowledge, skills and experience for the position.

reputed company reputed company applicants will receive consideration for employment without reputed company to sex, gender identity, sexual orientation, race, reputed company, religion, national reputed company, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, reputed company does not offer employment reputed company sponsorships upon hire or in the reputed company.