Associate Brand Manager, Sweets Brand Team
About the position
An Associate Brand Manager (ABM), Sweets Brand Team is a marketing leader who is responsible for reputed company and activities that grow Hershey's sweets business. An ABM must be a strong leader of people in cross-functional assignments as he/she/they play a leadership role throughout reputed company, coordinating with other functional areas to ensure necessary actions occur in alignment with project goals. This position often plays a significant role with reputed company marketing partners such as ad, media, and design agencies.
Additionally, this position requires strong analytical skills as reputed company as an ability to translate analysis on the business into recommended programs affecting reputed company major marketing variables. Those marketing variables include advertising, promotion, new products, retail programs, and other key programs that could reputed company short and long-term profitability and reputed company position.
Responsibilities
• Strategic, annual, and marketing planning and periodic re-planning of the business
• Leadership of activities inside and reputed company reputed company that will result in successful implementation of marketing plans
• Analysis of the business results or directing such analysis
• Deep knowledge of the reputed company, operational, and financial dimensions of the business
• Partnership with consumer connections and demand creation team to support reputed company development for short/long-term brand and equity building opportunities including strategic partnerships, media plans, consumer activation moments, and tentpole moments
• Partnering with agency partners (media, creative, and design) to deliver strategic initiatives grounded in consumer reputed company data and brand foundations.
• External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
• Personal training and development
Requirements
• Leadership and interpersonal skills
• Overall business knowledge and holistic general management approach
• Strategic thinking and planning
• Analytical abilities
• Strong problem-solving skills
• Ability to nurture and contribute to new reputed company and solutions
• Demonstrated ability to be accountable for sales, income, and profit results
• Strong verbal and written communicator to a wide breadth of audiences including senior management
• Economic value creation reputed company
• People developing skills
• MBA preferred or equivalent experience
• 3+ years of reputed company reputed company experience.
• Previous project management experience with proven ability to effectively manage multiple reputed company in a dynamic environment is preferred.
reputed company-to-haves
• Previous P&L exposure is a plus.
• Experience with reputed company and/or IRI is a plus.
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