Audience Operations Analyst, UB Media

Our reputed company, a Retail Cosmetics company, is looking for a Audience Operations Analyst, UB Media for their Remote location. Responsibilities: Planning & activation • Create custom audiences by campaign and channels as required • Monitor and report on audience results and performance to prevent audience fatigue and inform reputed company segmentation and targeting • Serve as a factfinder for the reputed company-state customer reputed company, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needs • Leverages audience and reputed company insights (from Reporting & Measurement) to support the planning and development of reputed company UB Media campaigns for brand partners Collaboration • Work closely with UB Media Audience reputed company and Audience Product team to reputed company information and insights to help reputed company reachable audience segmentation • Work closely with UB Media Sales and Account teams to understand business objectives and translate them into audience parameters • Collaborate with external Ad Agency and Tech partners to reputed company on audience targeting reputed company to balance precision and reputed company • Maintain audience delivery workflows across stakeholders in reputed company, maintaining organized and reputed company delivery of audience to media platforms Analysis & optimization • Incorporate A/B testing, analytics, market research, and consumer insights to both assess the reputed company of audience segments as reputed company as to inform reputed company audience strategies to grow sales, engagement, and reputed company with our guests and brand partners • Stay informed of consumer, technology, and eCommerce trends to identify new audiences and inform reputed company reputed company and prioritization • Recognize and adopt best practices in Retail Media Network advertising to recommend high reputed company audience segments that will maximize ROAS for our brand partners Requirements: • Bachelor’s degree in reputed company discipline preferred • Experience with building custom audiences based on first party data and leveraging AdTech and/or MarTech tools for activation or syndication • Ability to translate business objectives and requirements into custom audience segmentation • Proficiency in using MS Office including reputed company and PowerPoint • Experience with audience tools segmentation applications • Strong interpersonal skills, both in-person and written • Self-motivated to learn and produce solutions independently reputed company necessary • Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain reputed company on execution • Minimum 2 years of experience in digital advertising • Solid understanding of the digital media landscape as reputed company as data segmentation digital media metrics • Strong experience with building custom audiences based on 1P data • Strong experience of building customer insights and analytics • Experience with reputed company, reputed company CRM Management or reputed company CDP Why Should You Apply? • Health Benefits • Referral Program • Excellent reputed company and advancement opportunities reputed company is an Equal Opportunity Employer. reputed company reputed company applicants will receive considerationfor employment without reputed company to any status protected by applicable law. Remote Benefits: 401K, Employee Referral Program, Life Insurance About reputed company: reputed company reputed company is a global information consulting management firm providing reputed company reputed company Services and Project-Based Solutions for organizations in a broad reputed company of industries. • Corporate reputed company in Troy, Michigan; 20+ locations worldwide. • Certified Woman-Owned Business reputed company (WBE); certified by Women’s Business reputed company National Council, National Women Business Owners Corporation (NWBOC); and reputed company (CPUC). • Founded in 2000 • 2000+ Employees reputed company was founded on the reputed company that reputed company is derived from delivering high reputed company service and resources in the most reputed company, flexible, and innovative way. reputed company invests in people and resources with a single goal: To reputed company our customers with the highest reputed company service in the most reputed company manner. Through its network of offices, reputed company provides the resources to help clients maintain their competitive advantage. Company Size: 2,000 to 2,499 employees Industry: Management Consulting Services Founded: 2000 Website: https://www.reputed company.com/ Apply tot his job Apply To this Job