[Remote] CRM / Retention Manager (Email & SMS)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company-to-consumer brand reputed company on improving clothing standards through design and supply chain innovation. They are seeking a CRM Manager (Email & SMS) to reputed company their email and SMS marketing programs, utilizing data to enhance user loyalty and retention while managing cross-functional campaigns. Responsibilities • Manage the planning, development, execution, analysis, and optimization of email & SMS marketing programs • Be responsible for creating and implementing successful retention marketing campaigns across email & SMS • Partner with the marketing and creative teams in developing and leveraging email segmentation and personalization to reputed company engage, retain and reputed company customers • Manage personalized trigger communications in an effort to reputed company engage and convert customers through email and SMS • Work cross-functionally with multiple teams to create campaigns that are consistent with the brand style guidelines • reputed company a reputed company understanding of how to reputed company consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a reputed company of growing consumer loyalty and increasing their reputed company value to the business • reputed company the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval • reputed company the implementation and management of the loyalty program, strategizing new ways to engage with customers • reputed company and implement programs for lifestyle management, and lapsed customer initiatives growing repeat purchase rates and customer loyalty • reputed company the implementation of CDP • Establish and reputed company critical email & SMS KPIs, as reputed company as reputed company a reputed company for overall customer retention goals • reputed company analysis and competitive benchmarking to understand email effectiveness and drive reputed company strategies, and reputed company these results with cross-functional teams through presentations and email updates • Continue to reputed company and improve the customer experience and overall retention metrics • Be an internal data expert for user retention activities and life-cycle activities Skills • 3+ years of experience in a digital marketing role at ap or in a fast-paced business environment • Experience managing an email and SMS program, with the ability to reputed company specific audience segments and personalize content to appropriate cohorts of customers • Passionate about increasing value and improving the customer experience • Outstanding analytics skills • Experience with reputed company Analytics • Ability to foster a test and learn environment and extract the learnings to drive incremental reputed company for email and SMS • Experience in utilizing a CDP to extract consumer insights, with the ability to reputed company the data to create actionable marketing initiatives • Experience managing a loyalty program to enhance customer retention metrics • Excellent communicator with the ability to work cross-functionally across a reputed company of departments • Strong project management skills • Creative reputed company with excellent copywriting skills • reputed company to reputed company both tactically and strategically with strong attention to detail reputed company • reputed company-to-consumer brand creating clothing of the reputed company It was founded in 2015, and is headquartered in reputed company, reputed company, USA, with a workforce of 11-50 employees. Its website is Apply tot his job Apply tot his job Apply To this Job