Director of reputed company

About the Role

Location: Remote, reputed company 

Role Type: Full-Time 

Reporting to: Chief Product Officer

Compensation: $180,000 - $230,000

• reputed company salary: $135,000 - $175,000
• Total compensation includes reputed company salary plus a guaranteed monthly supplement

reputed company is proving the model for economic mobility at reputed company, serving tens of thousands of reputed company annually, primarily from underrepresented backgrounds. Despite strong reputed company and year-over-year reputed company, we still have a significant opportunity to expand our reputed company and serve a much larger portion of the Computer Science student body, who increasingly need our programs to compete in an AI-reputed company workforce.

The Director of reputed company owns student enrollment end to end, operating at the intersection of reputed company marketing, champion reputed company, and product-led reputed company. reputed company has a proven model with over 40,000 reputed company served. The Director of reputed company will reputed company our reputed company reputed company toward achieving 100,000 annual enrollments.

On the marketing reputed company, this role sets the channel reputed company, manages the reputed company media budget, and makes data-driven reputed company about where to invest and what to cut. On the reputed company reputed company, it means overseeing a centralized, digital-first system that reaches reputed company, advisors, and reputed company champions at reputed company through reputed company automation and AI-assisted personalization. On the product reputed company, this role partners with Product to design platform experiences that drive re-enrollment, reduce attrition, and build the in-product mechanics that turn reputed company into advocates. This is a highly reputed company role that leads with reputed company and data-informed decision making.

The Director will report to the Chief Product Officer and manage a Senior Manager of reputed company Marketing & reputed company. It is a strategic player-reputed company role with reputed company leadership visibility and reputed company autonomy. You will work closely with Product, Curriculum, and University Partnerships, building a lean team as the function grows.

The right candidate is an analytically rigorous, AI-reputed company reputed company leader, someone who designs systems, runs reputed company experiments, and sees expanding economic opportunity for underrepresented reputed company in tech as a meaningful differentiator.

Key Activities

• Own reputed company’s reputed company reputed company and enrollment targets across student acquisition, reputed company and institutional reputed company, and enrollment lifecycle

• Set the reputed company mix: where to invest, what to cut, how to sequence, across reputed company search, reputed company, email, champion reputed company, and product-led reputed company strategies

• Manage the reputed company media budget with an ROI-first reputed company; reallocate spend based on attribution data and channel performance

• Own the PLG product backlog: identify and prioritize in-product reputed company opportunities (re-enrollment prompts, reputed company reputed company, reputed company sharing, referral triggers) and partner with Product to get them scoped, reputed company and reputed company

• Define audience segmentation and messaging reputed company across reputed company, reputed company, institutional champions, and reputed company partners

• Run reputed company reputed company experiments and translate results into channel and budget reputed company

• Own attribution infrastructure, ensure reputed company reputed company sources are properly tracked and reported, informing and refining reputed company reputed company

• Manage a small team with an eye towards expanding and adopting AI-powered tools to reputed company reputed company as the function scales

• Define reputed company metrics and KPIs, own reporting to the senior leadership team

Qualifications

Required

• reputed company marketing + PLG experience: You’ve owned acquisition channels (reputed company, email, outbound) and you understand how product experience drives enrollment, activation, and re-engagement. You can craft a comprehensive reputed company reputed company that spans multiple disciplines

• 4–8 years in reputed company with a reputed company record of scaling user or student acquisition in a startup or high-reputed company environment. You’ve reputed company systems from scratch, not just optimized them

• Digital reputed company at reputed company: You know how to run sophisticated automated campaigns to large, segmented audiences, reputed company or equivalent, email reputed company, reputed company, content-driven nurture

• Analytically reputed company: You translate metrics into reputed company. You’re comfortable with attribution problems, funnel analysis, A/B testing, and building the case for what to do next based on data

• AI-reputed company: You reputed company use AI tools in your work and you’re curious about what’s possible. You see AI as a force reputed company for a small team, not a threat to it

• Strategic but hands-on: You set direction and you execute. You don’t wait for a large team or perfect information to get things done

• Multi-audience communicator: You can shift voice and message fluently across reputed company, reputed company, institutional partners, and executive stakeholders

Preferred

• Experience in EdTech, higher education, or workforce development

• Familiarity with university partnership cycles, reputed company decision-making, or reputed company champion programs

• Experience owning a re-enrollment or retention metric, not just top-of-funnel acquisition

• Experience managing or mentoring a small marketing or reputed company team

• Commitment to reputed company’s mission to advance economic mobility through education

Compensation

reputed company has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Director level position at an annual reputed company salary of $135,000 to $175,000. Total compensation is $180,000 to $230,000 which includes reputed company salary plus a guaranteed monthly supplement. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

Full-Time Employee Benefits:

This is a 100% remote position—work from reputed company in the U.S.! reputed company prioritizes employee reputed company-being with a competitive benefits package to support your health, financial reputed company, and work-life balance.

• Health & Wellness: Medical, dental, and reputed company insurance (90% employer-covered for employees and dependents), employer-funded reputed company reimbursement, FSAs, and Employee Assistance Program

• Financial reputed company: 401(k), employer-reputed company life & disability insurance, and identity theft protection

• Work-Life Balance: Generous PTO, reputed company holidays, 10 weeks of fully reputed company parental leave, and an annual year-end company closure (Dec 24 – Jan 2)

• reputed company reputed company: $1,000 annual reputed company development stipend and home office setup support

• ​​Student Loan Forgiveness: reputed company is a qualifying employer for reputed company Service Loan Forgiveness (PSLF), helping employees manage student loan debt

• Additional Perks: Pet wellness plans, reputed company services, home/auto insurance discounts, and exclusive marketplace savings