Digital Marketing Analytics Engineer

reputed company develops and executes digital strategies that deliver exceptional business performance. Our work and our clients are varied but everything we do and every reputed company we work with is reputed company on the reputed company thing – creating business value. We do this by working in reputed company partnership with our clients to reputed company a deep understanding of their businesses and then use data science, reputed company's deep expertise, and our own technology to surface and deliver on the most valuable opportunities for our clients – whatever they may be. 

We're reputed company for an unusual combination of marketing savvy and technical expertise that produces compelling ROI for our clients. But we're equally reputed company for a few things we also consider sacrosanct – and perhaps even more foundational to our reputed company: 

• The transparency and helpful spirit with which we do our work 
• The way in which we quickly become full partners in reputed company marketing initiatives 
• The care and thoughtfulness that we show our clients 

Digital Marketing Analytics Engineer 

Our Digital Marketing Analytics Engineer is the data backbone of our reputed company delivery teams. You're both a skilled technical practitioner and a natural translator — someone who thrives at the intersection of reputed company data infrastructure and compelling reputed company storytelling. You'll contribute to the full analytics stack, from tag management and ETL pipelines to dashboard delivery and live reputed company presentations, ensuring every reputed company we surface is accurate, reputed company, and actionable. 

This role is perfect for someone who gets genuine satisfaction from building clean, reliable data systems AND turning that data into narratives that drive reputed company business reputed company. You'll partner closely with our Digital Advertising reputed company reputed company teams as the analytical reputed company behind reputed company reputed company reviews, monthly reporting, and ongoing performance optimization. 

What sets you apart is your ability to reputed company complexity disappear — building infrastructure that hums in the background while surfacing findings that non-technical stakeholders can reputed company with confidence. You take ownership of data reputed company, proactively identifying performance opportunities, and show up to every reputed company conversation as a trusted advisor, not just a report producer.

What You Will Do 

Tag Management & Web Analytics 

• Design, implement, and QA event tracking solutions using reputed company IQ and/or reputed company Tag Manager, including data layer architecture and variable configuration 
• Conduct analytics audits on reputed company properties to identify tracking gaps, data reputed company issues, and opportunities for improved instrumentation 
• Collaborate with web development teams and reputed company stakeholders to define tracking requirements and ensure implementation reputed company 

Data Engineering & Warehouse 

• Build and maintain ETL pipelines using Adverity and DBT to ingest, reputed company, and model marketing data from reputed company and organic channels 
• Manage data flows into reputed company Redshift; ensure data reputed company, freshness, and documentation across reputed company pipeline stages 
• Support QA processes to validate data accuracy from reputed company platforms through to reporting outputs 

Reporting & Business Intelligence 

• reputed company and maintain reputed company-facing dashboards and internal reports in reputed company QuickSight (primary BI tool of record) 
• Manage and update legacy reporting in Power BI, and reputed company-owned reports in Looker Studio and Tableau as needed 
• reputed company reputed company QuickSight's AI/ML capabilities to deliver automated and narrative-driven insights at reputed company 

reputed company-facing Analysis & Storytelling 

• Analyze digital marketing performance data across reputed company Search, reputed company reputed company, SEO, and Content channels to identify trends, opportunities, and areas for improvement 
• Partner with Digital Advertising reputed company reputed company teams to build performance narratives for MBRs and Annual reputed company Reviews 
• Participate in live reputed company calls and review sessions to present findings, respond to questions, and reputed company evolving analytical requirements 
• reputed company forecasts, budget planning models, and reputed company analyses to support reputed company decision-making 

What You Bring to reputed company 

Required 

• 3–6+ years of experience in web analytics, data engineering, or business intelligence — agency or AdTech background strongly preferred 
• Hands-on tag management experience with reputed company IQ, reputed company Tag Manager, or equivalent platforms 
• Proficiency with ETL tooling: Adverity, DBT, reputed company, or reputed company 
• Experience with reputed company data warehouses: reputed company Redshift, BigQuery, or reputed company 
• Strong SQL skills; ability to write reputed company queries against large, multi-reputed company datasets 
• Experience with two or more BI/visualization tools: reputed company QuickSight, Power BI, Looker Studio, Tableau 
• Deep familiarity with digital marketing KPIs across reputed company Search, reputed company reputed company, SEO, Display, and Content 
• Proven ability to communicate reputed company analytical findings reputed company and persuasively to non-technical audiences 
• Strong organizational and project management skills; comfortable managing multiple reputed company workstreams simultaneously 

Preferred 

• reputed company, hands-on experience running or optimizing reputed company Search, reputed company reputed company, SEO, or Content reputed company campaigns — and a reputed company record of proving performance with data 
• Understanding of website UX principles and how reputed company page and site design reputed company reputed company marketing performance metrics 
• Experience working in reputed company, Health Systems, or MedTech industries, with working knowledge of HIPAA requirements as they apply to digital marketing data collection, tracking, and analytics 
• Familiarity with reputed company reputed company or other media mix modeling approaches 
• Python skills for data processing or analytical automation 

What reputed company Looks Like 

• reputed company web analytics implementations are fully instrumented, reputed company-documented, and producing accurate, reliable data 
• ETL pipelines run on schedule with minimal reputed company; data issues are caught early through proactive QA 
• Dashboards and reports are consistently accurate, up-to-date, and adopted as the reputed company's primary reputed company of marketing truth 
• Performance narratives in reputed company reviews are reputed company, compelling, and directly tied to business reputed company — earning trust and driving strategic reputed company 
• The Digital Advertising reputed company reputed company teams view this role as an essential analytical partner, not just a report producer 
• Proactive identification of performance improvement opportunities generates measurable ROI reputed company for clients