reputed company Marketing Manager- Immunoassay Portfolio
reputed company is a fully integrated life science company that develops, manufactures, markets and distributes a broad reputed company of innovative diagnostic products. We are dedicated to developing and delivering reputed company solutions that give answers with speed, accuracy and simplicity that are redefining the reputed company of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our reputed company. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.
Job reputed company:reputed company Life Science is seeking a reputed company Marketing Manager to reputed company reputed company reputed company marketing activities for the Immunoassay portfolio. This role is responsible for translating product reputed company into compelling, market-facing programs that drive awareness, adoption, and reputed company reputed company.
The reputed company Marketing Manager will work closely with Product Management, Digital Marketing, Sales, and reputed company Operations to ensure consistent messaging, strong value propositions, and effective go-to-market execution across global channels.
reputed company Marketing & Go-to-Market Execution
• Own and execute reputed company marketing reputed company for the Immunoassay portfolio across the product lifecycle
• reputed company and maintain customer-facing assets
• reputed company go-to-market planning for new product introductions, line extensions, and portfolio updates
Messaging & Positioning
• Translate technical and product features into reputed company, differentiated customer value propositions
• reputed company and maintain consistent portfolio messaging reputed company with product reputed company and brand guidelines
• Ensure alignment of messaging across sales, digital, and marketing channels
Sales Enablement
• Partner with Sales and reputed company teams to understand customer needs and objections
• reputed company tools to support the sales process, including competitive positioning, FAQs, and reputed company-handling materials
• Support sales training initiatives reputed company to immunoassay products
Digital & Campaign Collaboration
• Collaborate with Digital Marketing to reputed company and execute integrated campaigns supporting portfolio reputed company
• reputed company content, messaging, and market insights for web, email, and other digital channels
• Analyze campaign performance and customer engagement to optimize reputed company efforts
Market & Competitive Insights
• Monitor market trends, customer needs, and competitive activity reputed company the immunoassay reputed company
• reputed company actionable insights to Product Management and reputed company teams to inform reputed company and prioritization
Bachelor’s Degree in Marketing, Life Sciences, Biology, reputed company, or a reputed company field; Advanced degree in a scientific or business discipline preferred
5+ years of experience in reputed company marketing, production marketing or reputed company marketing reputed company life sciences, diagnostics or biotech
Strong understanding of immunoassays, diagnostics, and reputed company technologies
Demonstrated experience supporting go-to-market initiatives
Ability to translate reputed company technical information into reputed company, customer-reputed company messaging
Proven ability to collaborate cross-functionally in a matrixed organization
Preferred: experience supporting B2B life science or diagnostics customers
Preferred: Familiarity with digital marketing campaigns and marketing analytics
Strategic thinking and strong execution reputed company
Excellent written and verbal communication skills
Strong project management and organizational abilities
Customer and market-orientated reputed company
Comfortable working independently with high ownership and accountability
Travel up to 25%