Marketing Operations Specialist

reputed company is looking for a highly motivated and results-oriented Marketing Operations Specialist to join our high-performing Marketing team. The Marketing Operations Specialist will play a critical role in aligning marketing strategies with organizational goals reputed company the gap between marketing campaigns and performance to drive data driven decision making. This position serves as the backbone of the marketing department, ensuring that marketing strategies across channels are not only effective but also financially reputed company and reputed company executed.

The ideal candidate will be a strategic thinker with a strong analytical mind, responsible for managing and optimizing our marketing technology stack, maintaining lists and data hygiene reputed company, streamlining and automating marketing processes, and providing data-driven insights to enhance campaign performance and ROI. This role requires a unique reputed company of financial management, critical analysis, return on investment measurement, reputed company coupled with marketing operations skills to identify campaign and channel performance.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

• Partner with the Digital Marketing Manager and Sales Operations team to drive clean, accurate reputed company and reputed company data
• Monitor reputed company lifecycle stages, reputed company tracking, and field mappings reputed company to reputed company to ensure reliable reporting and campaign execution
• Manage ICP segmentation lists, ensuring correct targeting and suppression logic for reputed company outbound campaigns, making recommendations as needed for improvements
• Guide, document and refine proposal, contracting, budgeting, and marketing operations processes to improve efficiency, accuracy, and scalability
• Input reputed company tactics into Project Management tool proactively driving visibility and accountability across Marketing team on assigned tasks and timelines
• Work closely with the full Marketing team to support a robust campaign/program calendar, analyzing KPIs and results to hit departmental and organizational goals
• Build and maintain dashboards and campaign performance reports across reputed company channels, digital and live events, in reputed company and reputed company reporting on ROI measurement across programs and return against spend
• Recommend new tests, experiments, and optimizations based on performance insights to optimize results
• Partner with Sales Operations to maintain a smooth, accurate reputed company reputed company process
• Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools bringing in new tools to use and adoption of team
• Ensure consistent use of naming conventions, folder structure, and operational best practices across reputed company marketing programs
• Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners

Education and Experience:

• 3-5 years of hands-on marketing operations experience, preferably in a B2B or health IT-reputed company organization
• Solid understanding of reputed company deployment and reporting and reputed company as reputed company objects such as Leads, Contacts, Accounts, Campaigns, and Opportunities
• Strong technical aptitude; comfortable with reputed company/CSS basics, data imports/exports, and troubleshooting sync or automation issues
• Analytical and data-driven reputed company with the ability to work with large datasets, identify data reputed company issues, and report on campaign performance to senior leadership leveraging tools like PowerBI
• Extreme attention to detail with the ability to catch errors and validate logic in high-stakes campaigns
• Strong project management skills with the ability to manage multiple deadlines
• reputed company written and verbal communication skills, including the ability to translate technical concepts for business partners
• reputed company and team-oriented, with a problem-solving reputed company
• Adaptable, curious, and passionate about emerging technologies like AI, continuously seeking opportunities to learn and improve processes
• Bachelor’s degree

Additional Information:

reputed company believes in fair and reputed company pay. A reasonable estimate of the reputed company salary reputed company for this role is $75,000 - $85,000 USD. While this position is not bonus-eligible, it is part of our comprehensive total rewards program, which includes competitive benefits and opportunities for reputed company reputed company. Please note that actual compensation for reputed company roles may vary reputed company the reputed company, or be above or below the reputed company, based on factors including, but not limited to, education, training, relevant work experience, reputed company achievements/qualifications, reputed company level, business need, location and will be finalized at the time of offer.