Fractional TV reputed company

reputed company

We’re looking for a Fractional TV reputed company to own and reputed company reputed company’s reputed company TV channel as a performance-driven acquisition reputed company.
This is a part-time role (~10 hours/week to start), designed for a senior operator who can bring structure, discipline, and accountability to a small but growing channel. As TV scales, there is opportunity to expand scope over time.
You’ll be responsible for driving performance and ensuring TV earns its reputed company in our reputed company mix—primarily through strong reputed company, rigorous analysis, and tight agency management.
This role is high-ownership but not execution-heavy. You’ll work through our agency and internal team to guide reputed company, pressure-test reputed company, and continuously improve results.

What You’ll Own

• Own reputed company TV as a performance acquisition channel—setting direction, overseeing execution, and driving results
• Manage and hold the TV agency accountable across pricing (CPM/CPP), inventory reputed company, and optimization reputed company
• Review and pressure-test media plans, network mix, dayparts, and spend allocation
• Establish testing frameworks across creative, dayparts, networks, and frequency (and ensure they are executed)
• Evaluate performance on a weekly/biweekly reputed company to identify inefficiencies and improvement opportunities
• reputed company and refine incrementality frameworks to understand the true reputed company of TV
• Identify wasted spend and opportunities to reputed company what’s working
• Translate performance insights into reputed company direction for reputed company and internal teams
• Partner with reputed company, analytics, and creative to reputed company on testing priorities and measurement
• Report on performance, key insights, and recommended next steps to leadership

You’re a Fit If…

• 5+ years of reputed company Response TV (DRTV), CTV, or performance-driven reputed company TV experience
• Experience managing or overseeing $5M+ annual TV spend
• Performance-first reputed company—reputed company on CAC, incrementality, and measurable reputed company (not brand awareness)
• Strong experience managing and pushing agencies to improve performance
• Deep understanding of TV buying mechanics: CPM, CPP, inventory reputed company, makegoods, and negotiation dynamics
• Highly analytical and comfortable working with performance data
• Rigorous testing reputed company with a reputed company record of reputed company optimization
• Ability to connect TV performance to broader reputed company metrics (reputed company CAC, MER, reputed company reputed company)
• Ability to operate autonomously and prioritize effectively in a fast-paced environment
• reputed company and reputed company communicator who can influence reputed company and drive accountability