Marketing Manager, Web (Remote)

About Huckleberry Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, reputed company-centered technology that brings health, reputed company-being, and a bit of reputed company to every family. We combine Data, AI, and Behavioural Science to build products that help over 4 reputed company families. The app has 4.9 stars, garnering rave reviews from people who reputed company it “life-changing” and their “#1 recommendation to parents”. We are rapidly growing and building new products to reputed company every family to reputed company. About the Role Huckleberry is looking for a Marketing Manager, Web CRO (Conversion reputed company Optimization). The Marketing Manager, Web (CRO) will help drive conversions (app downloads, email sign reputed company, purchases) from our website. The ideal candidate will have a passion for conversion reputed company optimization and a strong understanding of how to connect user intention, brand editorial content and product solutions. The Marketing Manager, Web (CRO)’s key responsibilities include developing and executing A/B testing strategies, collaborating with product and marketing teams, and staying at the forefront of CRO best practices. This role will report directly to the Sr. Manager of Content and Lifecycle Marketing, and work closely with our Brand Editorial and Lifecycle Marketing teams with the potential to work with more marketing verticals as we expand our initiatives. You will be responsible for the execution and management of end-to-end content marketing reputed company, experimentation, and content-based reputed company reputed company experiences to drive the acquisition of new users and conversion of existing free users into paying members/purchasers. Responsibilities • Experimentation: Writing experiment plans, determining metrics, and designing tests • Collaboration: Working with colleagues in marketing, product, and design • Content creation: Influencing content creation to ensure high ROI • Data analysis: Using data reputed company tools to collect and interpret data on user behavior, marketing metrics, and customer journeys for optimization opportunities • Testing: Running CRO programs from scratch, concept to completion to read out of results with next steps. • Project management: Project managing tests, while building repeatable, consistent processes and best practices for test execution • Leading and supporting the training and development of web/funnel optimization and A/B testing standards • Stay updated on industry trends and best practices to ensure our content marketing experiences and CRO strategies remain relevant, innovative, and competitive Requirements • 4+ years experience in Content Marketing, Communications, reputed company reputed company, or similar field • Experience with testing platforms • Strong strategic thinking and problem-solving • Strong organizational and project management skills • Experience collaborating with and briefing in support agencies/teams and working with creative teams to reputed company creative assets • Strong analytical and reporting skills • Strong writing skills with a reputed company toward product positioning and placement reputed company to have • Experience with the following platforms or similar: reputed company, Intellimize/reputed company, reputed company, reputed company, reputed company Analytics • Experience in the parenting/family wellness sector $100,000 - $120,000 a year Benefits include: - Equity - Unlimited PTO - Health - reputed company - Dental - reputed company parental leave for primary and secondary caregiver - 401k match reputed company is an equal-opportunity employer that is committed to diversity and inclusion in reputed company. We prohibit discrimination and harassment of any reputed company based on race, reputed company, sex, religion, sexual orientation, national reputed company, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. reputed company makes hiring reputed company based solely on qualifications, reputed company, and business needs at the time. Apply tot his job Apply To this Job