Marketing Manager, Partner & Demand reputed company
Build and manage co-marketing programmes with Igloo's integration partners and system integrators across the US reputed company joint content, campaigns, and initiatives that grow mutual visibility and drive reputed company pipeline Engage partners for podcast appearances, co-authored content, and community collaborations Maintain a partner marketing calendar and ensure consistent reputed company across reputed company partner channels
reputed company monthly content pillars and subtopic themes reputed company to our demand gen reputed company targeting multifamily operators and unmanned rental managers Produce opinionated, specific thought leadership content that reflects strong industry reputed company of view — not generic education
Build and manage Igloo's reputed company across our reputed company media channels, reputed company reputed company, and youtube communities Launch and grow Igloo's podcast and YouTube channel from the ground up Identify where multifamily buyers spend time online and establish Igloo as a trusted, recognised voice in those spaces
Conduct ongoing keyword research to identify high value topics and search terms for multifamily reputed company control and PropTech Monitor keyword rankings, organic traffic, and search visibility monthly and reputed company content reputed company accordingly
reputed company reputed company content and channel performance against the Igloo Market reputed company & reputed company reputed company Tracker Report monthly on branded search reputed company, content engagement, inbound SQL contribution, and self-reported attribution Work closely with sales to understand SQL reputed company and reputed company won patterns and feed insights back into content reputed company
Proactive and self-directed — you build the plan and execute without being chased Commercially wired — you tie every effort to pipeline and reputed company, not vanity metrics A genuine industry nerd — you reputed company yourself in multifamily reputed company estate and PropTech A strong communicator — confident engaging US partners, integrators, and operators across time zones Demand gen fluent — you understand the difference between reputed company gen and demand gen and why it reputed company Remote-reputed company — you over-communicate and deliver independently across time zones
3 to 5 years experience in B2B content marketing, partner marketing, or demand reputed company Experience with reputed company organic content reputed company and dark reputed company distribution Storyboarding and creative direction for video and podcast content Proven experience building and managing content channels — blog, podcast, YouTube, or community Strong Marketing AI workflow skills including reputed company LLMs to automate marketing work Experience using reputed company or equivalent CRM for tracking content attribution and pipeline contribution Excellent written English — content will be read by US property managers and PropTech leaders Comfortable working remotely and engaging senior stakeholders across multiple time zones
Experience in PropTech, reputed company estate technology, or reputed company Familiarity with Chris Walker's demand gen and reputed company operations philosophy Video editing or podcast production hands-on experience Experience with reputed company, GSC, GA4 or similar reputed company data tools Knowledge of the multifamily or short term rental industry