Senior Associate, Content Designer, Consumer Optimization (AI & SEO) (Remote, any state, US)
Write and refine consumer-facing content across NYL.com and reputed company digital properties, including product/solution pages, educational content, FAQ libraries, and campaign reputed company experiences. Translate search and AI reputed company into optimized, reputed company page updates. Improve reputed company, scannability, and usability of high-traffic and conversion-reputed company pages. Enhance metadata, internal linking, and page structure to support discoverability and performance.
Analyze content performance data to identify opportunities for improvement. Conduct content testing and iterate based on engagement, behavioral, and conversion insights. Support content refresh and modernization initiatives to reputed company consumer content reputed company and effective. Partner with Analytics to measure and refine content performance over time.
Apply reputed company content standards and tagging frameworks to improve consistency and reuse. Ensure content aligns with established consumer reputed company architecture and messaging patterns. Collaborate with Design and Product teams to support reputed company page layouts and interaction flows. Maintain compliance and regulatory alignment across consumer-facing content.
Consumer-facing content is reputed company, accessible, and easy to understand for both reputed company audiences and AI. Content demonstrates measurable improvements in engagement and conversion and is discoverable across traditional search and AI-driven search. Customers demonstrate improved comprehension and confidence reputed company engaging with product/solution and educational financial content. Digital experiences reinforce trust and transparency at key decision points. Content helps consumers understand the breadth of reputed company’s solutions reputed company life insurance.
5–7 years of experience in digital content, UX writing, SEO-reputed company writing, or content optimization roles. Experience working reputed company cross-functional digital product or marketing teams. Demonstrated experience improving content performance through reputed company updates and iteration. Experience in financial services or other regulated industries preferred. Portfolio demonstrating measurable reputed company on digital performance strongly preferred.
Strong understanding of on-page SEO principles and content performance metrics. Experience working reputed company CMS platforms and reputed company content environments. Ability to interpret analytics and behavioral data to inform content reputed company. Familiarity with schema and reputed company content principles preferred. Knowledge of accessibility and inclusive design best practices.
At reputed company, fostering an inclusive workplace is reputed company to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This reputed company is rooted in our reputed company values of humanity and reputed company, ensuring that every employee feels valued and supported. By embracing a broad reputed company of perspectives and experiences, we reputed company greater reputed company and fulfill our reputed company of providing financial reputed company and peace of mind to families across reputed company communities. Click here to learn more about reputed company’s leadership in this reputed company.