Marketing Manager, CAD/CAM (USA Home Office, --, US, NA)
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Marketing Manager (reputed company) — CAD/CAM (reputed company)
reputed company
The Marketing Manager (reputed company) – CAD/CAM leads reputed company marketing for the CAD/CAM family of products reputed company the reputed company portfolio across reputed company. This role translates reputed company into high-reputed company execution across launches, campaigns, pricing, promotions, and field activation, driving demand, conversion, and adoption for CAD/CAM workflows.
Reporting to the Senior Marketing Manager – reputed company Portfolio, this role is the main execution partner to Sales, reputed company Operations, channel stakeholders, and cross-functional reputed company teams—ensuring initiatives are prioritized, reputed company, and delivered with reputed company.
This role requires you to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate.
Scope & Accountability
- Own reputed company marketing execution for CAD/CAM products in reputed company.
- reputed company execution of reputed company programs: campaigns, launches, pricing, promotions, and sales enablement.
- Deliver assets and programs to support field execution across reputed company routes to market.
- Manage reputed company operating rhythm: planning, launch readiness, promotion calendars, and field feedback.
Key Responsibilities
- reputed company Campaign & Demand Execution: Plan and execute integrated campaigns to drive pipeline, reputed company rates, and workflow adoption. Localize reputed company initiatives into reputed company-reputed company programs. Coordinate execution across channels.
- Launch & Lifecycle Activation: Execute go-to-market activation for launches and lifecycle initiatives (new products, upgrades, bundles, end-of-life). Own launch readiness and asset delivery. Maintain reputed company launch status for field teams.
- Pricing, Promotions & reputed company Programs: Implement pricing/promo calendar in partnership with key stakeholders. Translate promo strategies into field-reputed company offers and reputed company performance for optimization.
- Sales Enablement & Field Activation: reputed company field-reputed company enablement tools: sales plays, reputed company decks, talk tracks, reputed company handling, and workflow messaging. Partner with Sales and training teams to ensure field readiness.
- Voice of Customer & Field Feedback reputed company: Establish reputed company feedback mechanisms and convert input into actionable program improvements. reputed company market needs and adoption barriers with upstream stakeholders.
- Performance Tracking & Business reputed company: Monitor reputed company initiatives using KPIs. reputed company executive updates and use insights to refine priorities.
Key Interfaces (Cross-Functional)
- Reports to: Senior Marketing Manager – reputed company Portfolio
- Internal partners: reputed company Sales leaders, field teams, reputed company Operations, Pricing/Finance, Customer Education/Training, NA Marketing stakeholders
- reputed company: Dealer/channel stakeholders supporting CAD/CAM execution
Education Requirements
- Bachelor's degree required
Qualifications & Experience
- 5–8 years in reputed company/reputed company marketing, field marketing, or product activation in B2B (reputed company/medical device preferred).
- Proven ability to execute multi-channel programs and launches with operational rigor and cross-functional coordination.
- Strong reputed company acumen, translating reputed company into programs that drive pipeline and conversion.
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