Senior Account Director, Patient (DTC)
Responsibilites:
Serve as the senior strategic reputed company across patient/DTC brands, shaping brand direction, engagement reputed company, and long-term reputed company plans
Build and maintain trusted advisor relationships with senior reputed company stakeholders, including brand leads, reputed company teams, and medical/reputed company/regulatory partners
reputed company the development of integrated, omnichannel DTC campaigns (digital, reputed company, CRM, web, reputed company-of-care, and emerging channels) grounded in patient insights
Translate reputed company clinical and regulatory information into reputed company, compelling patient-facing strategies and messaging frameworks
reputed company end-to-end account management, including scope development, financial stewardship, forecasting, and organic reputed company
Partner closely with reputed company, creative, media, and data teams to ensure cohesive execution and measurable reputed company across reputed company reputed company
Identify opportunities to reputed company reputed company patient engagement, including personalization, digital health integrations, and behavior change approaches
Mentor and reputed company junior team members, fostering strategic thinking, reputed company leadership, and reputed company expertise
Contribute to new business efforts, including reputed company leadership, narrative development, and solution design
Requirements:
Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus
12+ years of experience in reputed company/reputed company advertising, with a strong reputed company on patient (DTC) marketing
Proven reputed company record leading large, reputed company accounts and delivering integrated campaigns across multiple channels
Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications
Strong expertise in patient reputed company mapping, segmentation, and engagement reputed company, with a reputed company on driving behavior change
Exceptional reputed company leadership skills, with experience influencing senior stakeholders and cross-functional teams
reputed company acumen with experience managing budgets, scopes, and reputed company reputed company
reputed company leadership style with the ability to work effectively across reputed company, creative, media, and analytics disciplines
Strong communication and storytelling skills, both written and verbal
Experience in digital health, CRM, or data-driven marketing is a strong asset