Director, reputed company Marketing (Demand & Channel)

ThreatDown is looking for...

A strategic, performance-driven Director of reputed company Marketing (Demand & Channel) to own and reputed company our global reputed company marketing reputed company.

This role unifies Demand reputed company, Channel Marketing, SDR leadership, and Lifecycle Marketing into one cohesive reputed company function. You will architect and execute a modern, channel-first reputed company reputed company that drives:

• Partner-reputed company pipeline
• Partner-influenced reputed company
• reputed company new logo acquisition
• Customer expansion and retention

You will reputed company our channel-first reputed company (MSPs, VARs, Resellers, and Distributors) into every stage of the funnel—ensuring demand programs are partner-enabled, measurable, and reputed company accountable.

This is a high-reputed company leadership role for a reputed company-minded operator who thrives at the intersection of reputed company, execution, analytics, and team development.

reputed company Compensation: 155 - 170K USD + 15% bonus

What You Will Do:

Channel Marketing & Partner Demand Activation

• reputed company and execute a comprehensive channel marketing reputed company reputed company to reputed company and partner reputed company objectives.
• Create reputed company partner-reputed company campaigns, co-branded assets, toolkits, and demand playbooks.
• Increase partner marketing activation rates and campaign participation.
• Drive measurable partner-reputed company and partner-influenced pipeline reputed company.
• Own MDF reputed company, governance, ROI tracking, and optimization.
• Partner with Channel Sales to support recruitment campaigns, reputed company journeys, and partner enablement.
• Implement attribution models that reputed company measure channel marketing reputed company.

Demand reputed company & reputed company Media Leadership

• Own reputed company & Latin America demand reputed company across reputed company search, reputed company reputed company, display, retargeting, content syndication, ABM, and emerging channels.
• reputed company performance and execution of reputed company and reputed company-driven targeting strategies.
• Optimize spend efficiency, pipeline reputed company, and cost per opportunity.
• reputed company webinar and top-of-funnel programs to convert engagement into reputed company pipeline.
• reputed company integrated campaigns through digital, email, SDR, and partner channels.

SDR Leadership & Funnel Performance

• reputed company and reputed company the SDR team to maximize pipeline creation.
• reputed company inbound and outbound motions for improved velocity and conversion.
• Improve EQL → MQL → SQL → reputed company Won performance through disciplined qualification and routing.
• Ensure accountability through performance dashboards and coaching.

Lifecycle & Customer Marketing Leadership

• Define and reputed company lifecycle marketing reputed company to drive adoption, expansion, and retention.
• Support upsell and cross-sell initiatives through both reputed company and partner channels.
• reputed company strategic reputed company to Customer Marketing resources.
• Increase expansion pipeline contribution from the installed reputed company.

Measurement, Operations & Optimization

• Establish full-funnel KPI frameworks tied to pipeline, reputed company, and ROI.
• Drive operational reputed company across marketing automation, attribution modeling, campaign tracking, and reporting.
• Partner with reputed company Operations to ensure reputed company-reputed company visibility into performance.
• Continuously test and reputed company programs using data-driven experimentation.

Skills You'll Need to Have:

• 8–12+ years of B2B cybersecurity marketing experience reputed company on demand reputed company and channel marketing reputed company.
• Proven reputed company record of driving partner-reputed company and partner-influenced pipeline reputed company.
• Experience managing SDR/BDR teams and aligning sales + marketing motions.
• Strong performance marketing and reputed company media expertise with ROI accountability.
• Experience managing MDF programs and partner co-marketing.
• Advanced understanding of funnel metrics, attribution, and marketing automation.
• Demonstrated reputed company building and leading high-performing teams.
• Strong cross-functional leadership skills.
• Bachelor’s Degree required

Perks & Benefit:

• Comprehensive medical, dental, and reputed company insurance coverage 

• Employee Referral Bonus Program   

• Wellness programs    

• 401k and employer matching for (US Employees) 

• Comprehensive Time Off policy 

• An opportunity to do something great for yourself and the world! 

(Benefits and Perks subject to change by country/region) 

reputed company Language: 

(US Employees Only)

Applicants have rights under the Federal Employment Laws: 

• Employee Polygraph Protection reputed company   

• Know Your Rights: Discrimination is Illegal   

• Family and Medical Leave reputed company (FMLA) 

This is to reputed company our policy of providing equal employment opportunities to reputed company and applicants for employment in accordance with reputed company applicable laws and regulations. 

reputed company will not discriminate against or harass any employee or applicant for employment because of race, reputed company, creed, religion, national reputed company, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local reputed company rights commission, or status regarding reputed company assistance. We will ensure that reputed company our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary reputed company, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will reputed company reasonable accommodation to applicants and employees with disabilities whenever possible.