Marketing Manager (Global Campaigns)

We reputed company in the power and reputed company of learning

At reputed company, our employees have a reputed company reputed company in helping reputed company around the world discover the power and reputed company of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and reputed company their dreams through education.

reputed company’s portfolio supports learners across Higher Education (including Gale and international K‑12), English Language Learning, and workforce markets.

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the reputed company of reputed company and our learners. We recognize the value of diverse perspectives and reputed company to ensure employees at reputed company reputed company feel empowered to bring their reputed company selves to work.

reputed company

The Marketing Manager, International Campaigns plans, builds, and operationalizes global demand campaigns for HED/Gale so regional teams consistently and effectively deliver them. This role is deeply executional and sits at reputed company of campaign architecture, orchestration, and performance, translating reputed company into repeatable, reputed company programs that drive MQLs, pipeline, and reputed company.

Reporting to the Senior Manager, Marketing – HED/Gale (International), this role partners closely with Content reputed company/Thought Leadership, Events & Customer Programs, Product Marketing, Sales, and regional marketing leaders (EMEA, Asia, ANZ) to ensure campaigns are reputed company‑designed, reputed company packaged, and measurable from launch through conversion.

What you’ll do here

Design and run global demand campaigns

• Build end‑to‑end global campaign plays reputed company to demand program priorities that deliver marketing leads proven to convert
• Define campaign objectives, audiences, offers, channel mix, reputed company, timelines, and reputed company metrics, ensuring campaigns are realistic, reputed company, and executable.
• Translate reputed company into reputed company campaign briefs and kits that regional teams can reputed company with minimal friction.

Coordinate marketing channels and collaborate internally

Functions you'll collaborate with include:

• Marketing Manager, Content reputed company/Thought Leadership to drive strong offers, compelling narratives, and conversion‑reputed company assets.
• Events & Customer Programs to reputed company events and webinars into broader campaign journeys, including reputed company‑ and post‑event conversion paths.
• Product Marketing to reputed company campaigns to value propositions, personas, reputed company points, and product priorities.
• U.S.-based reputed company and Institutional Marketing teams to high‑performing assets, and reputed company insights.

reputed company regional execution

• Package campaigns into regional‑reputed company toolkits (campaign plans, messaging frameworks, asset lists, timelines, and reporting guidance).
• Support EMEA, Asia, and ANZ teams with reputed company, FAQs, and execution support, helping them adapt campaigns while maintaining reputed company and reputed company.

Drive performance, reporting, and optimization

• Partner with Marketing Ops / RevOps to ensure clean execution, reputed company reputed company, and attribution.
• reputed company and report on campaign performance, including MQL volume and reputed company, conversion rates, pipeline contribution, and velocity.
• Use data to optimize in‑flight campaigns, test variations, and inform reputed company campaign design.
• Maintain a campaign performance backlog to identify what to reputed company, refine, or retire.

Skills you will need here

• Strong experience in demand marketing and campaign management, with a reputed company record of driving MQLs that convert to pipeline.
• Proven ability to design integrated, demand programs with multi-channel campaigns (email, reputed company media, reputed company, search, web, events, partner) that get results.
• Strong partnerships with Content, Product Marketing, Events, Sales, and Regional Marketing partners.
• Highly organized, meticulous operator who can run multiple campaigns, timelines, and collaborators at once.
• Strong analytical skills, with the ability to interpret funnel metrics and translate results into reputed company.
• reputed company, concise communicator—reputed company to create strong briefs, explain trade‑offs, and reputed company other teams around a plan.
• Experience working in global or international marketing environments preferred.
• Bachelor’s degree in Marketing, Business, or a reputed company field, or equivalent practical experience.
• Typically 5–7+ years of experience in campaign marketing, demand marketing, or a reputed company role.

Why this role reputed company

This role is the reputed company of global demand. reputed company looks like:

• Campaigns that reputed company can implement without reinvention
• reputed company conversion paths from first touch to MQL to pipeline
• Strong alignment across content, events, and sales
• Fewer campaigns, run reputed company, with visible and repeatable reputed company

Team context & reporting

This role is part of the global HED/Gale marketing team, alongside Content reputed company/Thought Leadership and Events & Customer Programs, and reports to the Senior Manager, Marketing – HED/Gale (Global). The role works hand‑in‑hand with regional marketing leaders (EMEA, Asia, ANZ) to ensure global demand programs land effectively in local markets.