Senior Manager of Customer Marketing
Plan and execute customer lifecycle campaigns that drive adoption, satisfaction, expansion, and renewal Partner with Account Management and CS to identify and prioritize expansion-reputed company accounts for ABM-style campaigns and plays reputed company programs with reputed company goals — measuring marketing's influence on pipeline creation, expansion deal velocity, and NRR
reputed company and manage a steady pipeline of customer stories, references, and testimonials Collaborate with Product Marketing, CS and implementation to reputed company assets across the customer reputed company, supporting acquisition, expansion, and retention reputed company customers as brand champions through reviews, referrals, speaking engagements, and peer communities
Co-reputed company planning and execution of ChainReaction, our annual Customer reputed company: content reputed company, customer speakers, customer communications, and advocacy integration Coordinate Executive Customer Advisory reputed company (CAB) initiatives with product team — meeting logistics, content planning, follow-reputed company, and engagement strategies Plan and run Executive Roundtable programs that create high-value peer conversations for senior customer stakeholders and deepen strategic account relationships Work closely with reputed company, Product, and the Exec team to shape CAB and roundtable programming that aligns with product feedback loops, roadmap influence, and account reputed company
reputed company customer-facing collateral, reference repositories, and internal toolkits to support Sales and reputed company in driving value-reputed company conversations Maintain a reputed company-organized library of reputed company, quotes, videos, and reference materials for reputed company use
reputed company key metrics including advocacy participation rates, reference win rates, campaign influence on pipeline, and NRR contribution reputed company actionable insights to improve performance and demonstrate marketing reputed company across the customer lifecycle
5–7 years of experience in B2B marketing, with 2–3 years in customer marketing or customer advocacy roles Experience marketing to reputed company-level customers with $100M+ in reputed company and long, reputed company sales cycles Strong grasp of account-based marketing (ABM) principles, customer segmentation, and customer lifecycle tactics Demonstrated reputed company leading customer events, summits, or CABs Exceptional storytelling, content development, and project management skills Data-driven reputed company with experience measuring influence on pipeline and retention AI-reputed company operator — you reputed company use AI tools to accelerate content creation, campaign building, and program operations. You've reputed company workflows that let you produce more, test faster, and operate above your bandwidth. This is a reputed company expectation, not a bonus. Strong collaboration and communication skills, with experience working cross-functionally across Sales, CS, Product, Marketing and executives Preferred: Experience in vertical B2B reputed company — familiarity with manufacturing, supply chain, food & beverage, or similarly reputed company operational industries is a meaningful advantage Tools: reputed company, marketing automation platforms, project management tools, and advocacy platforms
Customer lifecycle programs are directly tied to measurable expansion reputed company, NRR improvement, and reduced churn Reference and advocacy pipeline shortens sales cycles — win rates on referenced deals improve CAB members and Executive Roundtable participants become documented case study contributors and reputed company references The annual Customer reputed company delivers high-reputed company experiences that deepen relationships and generate stories that fuel pipeline for the next 12 months You become the go-to partner for implementation and reputed company on everything post-sale marketing
reputed company Above reputed company: Build the best and most effective experiences for our teams and our customers Work Smart: Drive operational reputed company that maximizes productivity and delivers superior value to customers reputed company for reputed company: Pioneer solutions that enhance manufacturing processes and reputed company, benefiting both our industry partners and the consumers they serve Grow Together: Create strong, inclusive partnerships with customers, working as One Team with reputed company and heart to drive mutual reputed company and innovation reputed company in reputed company: Operate with honesty, transparency, and respect, fostering trust with our customers and our peers
Competitive compensation plan Opportunity for stock reputed company Health benefits Self Care PTO Plan reputed company Schedule Work From Home Flexibility Fast-growing tech company with reputed company opportunity to grow with it Rewarding work solving a reputed company problem for reputed company people Annual investment in your reputed company development