[Remote] Associate Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Golden Software is seeking a highly organized and meticulous Associate Product Marketing Manager to drive their go-to-market campaigns and customer acquisition efforts. This role focuses on the tactical delivery of product-related marketing assets and aims to improve product adoption and customer engagement through high-quality marketing.

Responsibilities

• Improving product adoption and customer engagement through high-quality marketing
• Ensuring marketing material for product launches is smooth, aligned, and impactful across all teams
• Synthesizing complex product features into clear value propositions and messaging pillars (the foundational “why” and “so what”) that enable Marketing and CS to create high-impact emails, social content, and blogs
• Execute post-sale lifecycle marketing (onboarding, integration, retention campaigns)
• Create and optimize in-app messaging and Customer Success communications
• Partner with Product and Customer Success to align adoption strategies
• Monitor campaign and adoption performance and recommend improvements
• Deliver launch content that supports both new sales and up-sell opportunities
• Coordinate cross-functional launch readiness and communication
• Produce and finalize launch assets (graphics, short-form video, animations)
• Conduct competitive research to inform messaging and positioning
• Support long-tail adoption and lead-generation campaigns
• Produce and optimize marketing content across channels, including short-form video, animations, technical white papers, etc
• Conduct regular personal interviews with users and stakeholders
• Develop deep product and customer understanding to inform messaging
• Support Product Discovery by testing and validating messaging early
• Apply strong visualization and design principles to communicate value clearly
• Maintain and organize the marketing content and digital asset library
• Enforce naming conventions and conduct regular content audits
• Make it easy for Sales, Marketing, and Customer Success to access and use the right assets

Skills

• Exceptional written and visual communication skills
• Highly detail-oriented and hold yourself to a high execution standard
• Thrive in a self-directed, remote environment with high ownership
• Enjoy turning strategy into concrete deliverables and campaigns
• Technically curious and able to quickly learn complex products
• Can manage multiple initiatives without losing momentum or quality
• Eager to collaborate cross-functionally with Product, Sales, and Customer Success
• Experience executing product marketing, lifecycle marketing, or GTM campaigns
• Strong technical fluency across marketing, CRM, and collaboration systems (HubSpot, Jira, Confluence, CMS platforms, analytics tools)
• Experience with visual asset production
• Strong working knowledge of Google Workspace (Docs, Sheets, Slides)
• Familiarity with technical, scientific, or data-driven products

Benefits

• Competitive compensation package
• Optional team events held in Colorado a couple of times per year
• Travel for in-person team and company meetings is required 1–4 times per year

Company Overview