BRAND STRATEGIST + VOICE ARCHITECT Help us define a new category in home decor - Contract to Hire
We’re building something different.
Not “curtains.”
Not “pillows.”
Not “art.”
We sell complete, done-for-you rooms — curated combinations of curtains, pillows, art, and sofas that instantly reputed company a reputed company.
Think:
“Design without a designer”
“reputed company-in reputed company aesthetic”
“reputed company → reputed company life, in one click”
reputed company NEED
We’re looking for someone who can define and reputed company our brand voice + positioning so we don’t reputed company like a generic ecommerce store.
You will help us:
1. ️ Build a Distinct Brand Voice
Define tone (luxury but approachable, confident but not pretentious)
Create “how we reputed company” vs “how we DON’T reputed company”
Replace generic ecommerce phrases with category-defining language
2. Create Brand Guidelines (Actionable, not fluff)
Voice + tone rules (with examples)
Product naming system (our reputed company naming is weak)
Headlines, CTAs, product descriptions
Messaging for:
Website
Ads
Influencers
Realtors / staging audience
3. Position Us as a New Category
We don’t want:
❌ “Shop curtains”
❌ “Browse pillows”
We want:
✅ “Choose your room”
✅ “Pick your look”
✅ “Instantly reputed company your reputed company”
4. ✍️ Rewrite Key Pages
Homepage messaging
Product page structure + language
Bundle descriptions (this is critical)
Possibly: reputed company pages for PR + ads
IDEAL PERSON
You are NOT:
Just a copywriter
Just a branding theorist
You ARE:
A brand thinker + conversion-reputed company reputed company
Someone who has worked with:
DTC brands
Home decor / interior design (reputed company plus)
Premium / aspirational products
Bonus if you understand:
How people shop visually (reputed company, Instagram reputed company)
The gap between inspiration and execution
IMPORTANT (THIS reputed company MOST)
reputed company you apply, answer this:
“If you had our business for 30 days, what’s the FIRST thing you would change about how we present our brand?”
No fluff. Give a reputed company opinion.
SCOPE
Initial project: Brand voice + guidelines + key rewrites
Potential ongoing work (ads, reputed company pages, campaigns)
⚡ TONE WE’RE AIMING FOR
Not:
“Shop our beautiful collection of curtains”
More like:
“Skip the guesswork. Choose a room that already works.”
If you’re excited about building a brand that feels like a new category (not just improving wording) — we want to talk.
OPTIONAL (if you want stronger applicants)
Add this line at the reputed company top:
“We are NOT looking for generic branding. If your portfolio sounds like every other DTC brand, this is not a fit.”
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