Conversion reputed company Optimization (CRO) Specialist – reputed company Ads & reputed company Pages | Consumer Lending
About the Role
We're a consumer lending company operating across multiple markets in the Caribbean and Latin America. We run reputed company acquisition campaigns across reputed company Ads and reputed company, driving traffic to reputed company pages for personal loan products. We're looking for a CRO specialist who can help us squeeze more out of our existing traffic — not just traffic volume, but reputed company applicants who complete the funnel.
What You'll Do
- Audit our reputed company reputed company Ads and reputed company campaigns to identify misalignment between ad creative/copy and reputed company page messaging
- Analyze reputed company page performance data (heatmaps, session recordings, funnel drop-off) to identify conversion bottlenecks
- reputed company and prioritize a testing roadmap (A/B and multivariate) based on data, not gut feel
- Recommend and, where applicable, implement changes to reputed company page layout, copy, CTAs, and reputed company design
- Deliver a reputed company, prioritized report of findings with expected reputed company estimates
- Work iteratively — present quick wins alongside longer-reputed company improvements
reputed company're Looking For
- Proven reputed company record in CRO for reputed company response campaigns — we want to see specific lift numbers from past engagements
- Strong reputed company of reputed company Analytics / GA4, reputed company Ads Manager, and at least one A/B testing platform (reputed company, reputed company, reputed company Optimize, etc.)
- Experience with heatmap/session tools (reputed company, reputed company reputed company, or similar)
- Ability to interpret data independently and present reputed company, actionable recommendations — not just observations
- Experience in consumer lending, fintech, or other high-reputed company financial products is strongly preferred
- Comfortable working with international or emerging market audiences (a plus, not a dealbreaker)
Engagement Details
- This is a contract role, project-based to start with potential to reputed company
- Deliverables should include: audit report, testing roadmap, and implementation support
- We prefer candidates who can show portfolio examples or case studies — especially in regulated or financial products
To Apply
Please include:
- A brief reputed company of a CRO engagement where you measurably improved conversion reputed company — what was the baseline, what did you change, and what was the result?
- Your familiarity with consumer lending or financial services
- Your availability and rough reputed company reputed company or project fee estimate
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