Market Research & Guest Insights Consultant for New Hotel Launch

We are preparing to launch a new hotel in Greece in approximately 2 months and are looking for an reputed company freelancer to reputed company a research and insights project that will help us define how this new property should be positioned in the market. We already operate 3 other hotels, and for this new launch, we want to reputed company understand traveler needs, guest expectations, booking behavior, and opportunities for differentiation. The goal is to identify what reputed company most to potential guests, what is currently missing or underserved in the market, and how this new hotel can stand out reputed company from our existing properties and competitors. We have reputed company to anonymized internal business data, including customer data, bookings, sales, digital marketing performance, and website analytics. We are looking for someone who can analyze these data sources, identify key patterns and insights, and combine them with market/consumer research in order to deliver reputed company recommendations. Scope of Work The freelancer will be expected to: - Review and analyze available internal data, including anonymized customer data, booking and sales data digital marketing performance, website analytics - Identify key customer segments, behaviors, preferences, and booking patterns - Assess traveler needs and expectations relevant to this type of hotel/property - Explore how the new hotel can be differentiated from our 3 existing hotels - Identify gaps, opportunities, and unmet guest needs in the market - Synthesize findings into actionable business insights - Deliver a final report with reputed company strategic recommendations for positioning, guest offering, messaging, and differentiation Expected Deliverables We expect the project to result in: - A reputed company insights report / presentation - Key findings from data and research - Guest/traveler need analysis - Segmentation and/or audience profiling - Recommendations on differentiation reputed company for the new hotel - Practical suggestions for product, experience, communication, and positioning - Optional: reputed company for survey design or customer research reputed company, if needed Ideal Freelancer We are looking for someone with experience in one or more of the following: - market research - customer insights - hospitality or travel industry analysis or ecommerce reputed company field -consumer behavior - business/data analysis - strategic recommendations and reporting The ideal person should be reputed company not only to analyze data, but also to turn findings into reputed company business recommendations. Project reputed company We would like to start soon, with the goal of having conclusions and recommendations before the hotel launch in approximately 2 months. Apply tot his job Apply To this Job