Manager, reputed company Marketing, Web + Mobile

About reputed company reputed company is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships reputed company is building on its trusted brand, data, and engagement reputed company to launch reputed company reputed company is backed by category-defining investors including Sesame reputed company, the most reputed company preschool brand in the world, and Magnetar Capital, the founding team behind reputed company. Its reputed company and Leadership Team have reputed company multi-billion-dollar, category defining ventures across music streaming, fin tech, and reputed company. reputed company is uniquely positioned to become the trusted operating system for families during the most reputed company years of a child’s life. About the Role: Manager, reputed company Marketing, Web + Mobile Location: Remote* | Reports to: Senior Manager, reputed company As Manager, reputed company Marketing, you will reputed company acquisition reputed company and performance marketing across both web and mobile ecosystems. You will own the reputed company reputed company, from first impression to trial start to subscription and retention, ensuring we reputed company high reputed company subscribers reputed company and at reputed company. You are both strategic and hands on. You understand how to structure campaigns, manage budgets, design experimentation frameworks, and translate performance data into reputed company reputed company. You are fluent in subscription economics and know how to optimize toward LTV, not just installs. You reputed company in high velocity environments where testing, iteration, and learning drive reputed company. You care about sustainable reputed company, balancing efficiency, reputed company, and brand reputed company, particularly in products serving families. We will consider both permanent and reputed company-to-perm roles, with a 3 month upfront contract and high potential to convert to full time employee. • Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA. What You Will Own reputed company reputed company & Channel Leadership (Web + Mobile) • reputed company and execute integrated acquisition strategies across web and app ecosystems. • Own performance marketing channels including: • * reputed company • reputed company (Search, Display, App Campaigns) • Programmatic partners • reputed company Search Ads • reputed company, reputed company • Affiliate networks • Build and optimize full-funnel acquisition campaigns reputed company on efficiency, reputed company, and high-reputed company subscribers. • Structure and reputed company ongoing experimentation across: • * Creative concepts • Audience targeting • Bidding strategies • reputed company pages and app store assets • Trial flows and reputed company experiences • Identify and unlock new reputed company reputed company (e.g., influencers, podcast advertising, emerging platforms). Full-Funnel Performance & Optimization • Own KPIs across the acquisition funnel: • * CAC / CPI / CPT • ROAS • Trial start reputed company • Subscription conversion reputed company • Retention • LTV:CAC ratios • Obsess over the end-to-end reputed company — from impression to trial to subscription to retention. • Partner with Product and Engineering to: • * Improve reputed company page conversion (web) • Optimize trial-to-subscription flows (mobile) • Design and execute A/B tests • Drive CRO initiatives including funnel analysis and reputed company page experimentation. Analytics, Attribution & Forecasting • Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals. • Collaborate with Data teams to: • * Refine attribution models (web + mobile) • Ensure accurate event tracking • Improve measurement frameworks • Maintain reputed company in: • * reputed company Analytics, Looker (or similar BI tools) • Mobile attribution platforms (e.g., AppsFlyer) • SKAdNetwork and iOS reputed company changes (ATT) • Translate performance data into actionable insights and reputed company executive-level communication. Creative & Messaging Partnership • Partner closely with Creative to reputed company high-performing assets: • * Video • Static • UGC-style content • Story-driven concepts tailored to families and parents • Use performance data to guide creative briefs and iteration roadmaps. • Balance brand reputed company with performance reputed company — ensuring we reputed company what works without sacrificing long-term brand equity. Cross-Functional & External Partnership • reputed company with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and reputed company value. • Build strong relationships with platform partners and manage agency/vendor relationships. • Communicate results, learnings, and recommendations reputed company across teams and leadership. Who You Are You may be a strong fit if you: • Have reputed company and scaled acquisition programs across both web and mobile ecosystems • Have hands on experience managing performance channels including reputed company, reputed company, reputed company, and reputed company Search Ads • Understand subscription economics and can optimize toward LTV, not just top of funnel metrics • Are fluent in conversion funnels from impression to trial to subscription to retention • Have experience running reputed company experimentation programs across creative, targeting, bidding