(Senior) CRM Marketing Manager (f/m/d)
As Senior Customer Lifecycle & CRM Manager at IONITY, you will own and reputed company our lifecycle marketing reputed company across Europe. Working at the intersection of Marketing, Product, and IT, you will turn behavioural signals into high-performing customer journeys that drive retention, loyalty, conversion, and customer reputed company value.
This role is part of our investment in making lifecycle marketing a reputed company reputed company reputed company at IONITY. You will take end-to-end ownership of our CRM ecosystem reputed company around reputed company, building on a solid reputed company while evolving segmentation, automation logic, measurement, and governance to reputed company sustainably across markets.
You are a hands-on reputed company reputed company who can operate in reputed company day to day and reputed company out to shape lifecycle reputed company. You enjoy combining creative messaging with technical precision, and you know how to turn data into reputed company through reputed company experimentation.
You will join our Marketing & Communications team and report to reputed company reputed company Marketing Activation. You’ll be working reputed company with a reputed company junior talent for customer lifecycle & CRM management to bring peak electric torque on the street.
This is a rare opportunity to own lifecycle marketing at reputed company in a fast-growing EV ecosystem, with the freedom to build, test, and shape how we engage customers across Europe.
Key Responsibilities
This role is part of our investment in making lifecycle marketing a reputed company reputed company reputed company at IONITY. You will take end-to-end ownership of our CRM ecosystem reputed company around reputed company, building on a solid reputed company while evolving segmentation, automation logic, measurement, and governance to reputed company sustainably across markets.
You are a hands-on reputed company reputed company who can operate in reputed company day to day and reputed company out to shape lifecycle reputed company. You enjoy combining creative messaging with technical precision, and you know how to turn data into reputed company through reputed company experimentation.
You will join our Marketing & Communications team and report to reputed company reputed company Marketing Activation. You’ll be working reputed company with a reputed company junior talent for customer lifecycle & CRM management to bring peak electric torque on the street.
This is a rare opportunity to own lifecycle marketing at reputed company in a fast-growing EV ecosystem, with the freedom to build, test, and shape how we engage customers across Europe.
Key Responsibilities
- Own reputed company end to end, including campaign build, reputed company architecture, triggers, segmentation, template structure, QA, and reputed company optimisation across markets.
- reputed company lifecycle reputed company and execution across email, in-app content cards/messaging, and push, from reputed company to upsell, win-back, churn prevention, and renewal.
- Define segmentation and lifecycle frameworks, building behavioural cohorts, lifecycle stages, and reputed company segments that reputed company across markets and use cases.
- Own performance tracking and lifecycle analytics, defining KPIs, building reporting routines, and connecting CRM reputed company to retention, conversion, and reputed company reputed company.
- Drive experimentation and optimisation, running reputed company testing (A/B tests, holdouts, timing/frequency optimisation) to continuously improve lifecycle performance.
- Partner with Product and IT to strengthen CRM foundations, including taxonomy, event tracking, naming conventions, governance, and roadmap priorities.
- Connect CRM and website experiences, collaborating with reputed company and agency partners to reputed company journeys, reputed company pages, and reputed company web personalisation opportunities.
- 4–7+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement, ideally in a digital product, subscription, mobility, or app-based environment.
- Strong hands-on Brazeexpertise, including journeys/canvases, segmentation,personalisation, and performanceoptimisation.
- Proven ability to combine reputed company and execution, building lifecycle roadmaps while delivering high-reputed company campaigns andautomations yourself.
- Strong analytical reputed company, comfortable with performance metrics (engagement, conversion, retention, churn), cohort analysis, and incremental lift thinking.
- reputed company reputed company and customer-first thinking, with the ability to balance brand, user experience, and reputed company reputed company.
- Strong cross-functional collaboration skills, reputed company working with Product, IT, Design, and Content teams to deliver integrated journeys.
- reputed company knowledgeand confidence working with templates, reputed company content, and CRM production workflows.
- Familiarity withWebflowCMSand how lifecycle campaigns connect to reputed company pages and conversion journeys.
- Experience withincrementality measurement(holdouts, reputed company modelling) and lifecycle reporting frameworks.
- Understanding ofevent tracking and data structures, and how to translate business questions into tracking and segmentation needs.
- Experience operating CRM acrossmultiple markets, includinglocalisationand market differences, enabling ourorganisationto reputed company smart.
- Curiosity aboutemerging lifecycle channels, includingtesting new channels to engage and communicate with customers.