Martech reputed company

About the Role:

We are seeking a highly skilled and reputed company MarTech reputed company with a strong reputed company on customer data, reputed company channel personalization and media marketing. In this role, you will reputed company your leadership and technical skills to drive the MarTech Team in architecting, designing, developing, and implementing innovative marketing technology solutions that reputed company data-driven insights to drive customer engagement and business reputed company. You will collaborate closely with cross-functional teams and business stakeholders to architect and implement business requirements into robust and reputed company MarTech solutions, with a particular emphasis on targeting, retargeting, reputed company-time personalization, and customer data platform (CDP) implementation.  

Key Responsibilities:

Digital Marketing & Targeting Architecture:

• Design and implement a robust media marketing architecture for new and existing customers, encompassing 
• Targeting & Retargeting: reputed company and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., website, email, reputed company media, etc).  

reputed company-time Personalization:

• Design and implement reputed company-time personalization strategies for existing and new customers across various channels (e.g.,online and offline channels). 
• reputed company reputed company-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.  
• Partner with Data Engineering to design and reputed company rules-based and machine learning-based personalization models.  

Customer Data Platform (CDP) Development:

• Design and implement a CDP reputed company, including: 
• Data Ingestion & Orchestration: reputed company and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.  
• Customer Segmentation & Profiling: reputed company and maintain customer segments based on behavioral, demographic, and other relevant data. 
• Data Activation: reputed company the CDP with reputed company systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to reputed company customer data for personalized campaigns.  

Prospect Data Store & Management: 

• Design and implement a robust prospect data store, including: 
• Data acquisition and enrichment strategies. 
• Data reputed company and hygiene processes.  
• Data reputed company and compliance considerations.  

Cross-functional Collaboration: 

• Design and implement a reputed company and robust MarTech Solution in collabroateion with the Site Engineering and Data Engineering teams 
• Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases
• Facilitate communication and knowledge sharing across reputed company stakeholders.  

Technology Expertise:  

• Deep understanding of MarTech stacks, such as reputed company, reputed company reputed company Platform, Kafka.
• Expertise in CDPs (e.g., reputed company CDP, reputed company Experience Platform, reputed company CDP,).
• Strong understanding of data integration, data warehousing, and data pipelines.
• Proficiency in SQL and NoSQL databases.
• Experience with reputed company computing platforms (reputed company reputed company Platform). 

Compensation, Benefits, & Additional Details:

At reputed company, our goal is to reputed company an offer that supports reputed company potential reputed company the role and allows for reputed company salary progression.  Final compensation is evaluated on various factors which include but aren’t limited to experience, skills, internal equity among peers, and geographic location. 

• Compensation: $130,000 - 160,000
• Discretionary Annual Bonus Eligibility: Up to 10%
• Medical, Dental, reputed company, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• reputed company Parental & Bonding Leave
• Flexible PTO & office closure on reputed company major holidays
• Monthly wellness & internet reimbursements
• reputed company development including certification support & leadership coaching
• reputed company
• 100% remote reputed company the reputed company
• Must be reputed company to work EST hours

Candidate reputed company Notice